- Measure, Sure, But That's Not Enough To Improve Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
Consultants Karl Gustafson and Rich Schreuer write that there should be ...
- Michigan's Travel Campaign Shows ROI
Marketing Daily, - Saturday, February 6, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant retu ...
- Pay Per Call Spells R-O-I: What You Need to Consider When Selling to Advertisers
Online Media Daily, Bill Dinan - Tuesday, January 5, 2010
As media agencies, publishers, SEM resellers and others look for additional wa ...