- OpenX, AdTruth Deal Marks New Chapter For Mobile RTB
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
After announcing a partnership with OpenX Software last week, AdTruth vice preside ...
- Trading Places (Right Now, They're An Also Ran)
RTBlog, Joe Mandese - Monday, February 4, 2013
"A crowded space with a bunch of technologies that are largely redunda ...
- RTB To Achieve 'Mainstream Status' This Year
Around the Net in Real-Time, Joe Mandese - Friday, February 1, 2013
Real-time bidding will never capture 100% of the advertising marketplace, but ...
- Google Emerges As Madison Avenue's Top Media Brand, A First For A Pure-Play Digital Supplier
Online Media Daily, Joe Mandese - Friday, February 1, 2013
A digital media company -- Google -- ranks as the highest ...
- RTB Video Growing at 18% Per Month As Display Falls
Real-Time Daily, Tyler Loechner - Friday, February 1, 2013
Using data aggregated from a variety of exchanges, programmatic video ad buyi ...
- Mamarella Named North American Chief At 24/7's Media Innovation Group
Real-Time Daily, Joe Mandese - Friday, February 1, 2013
Media Innovation Group, the digital strategy and marketing unit of WPP's 24 ...