- Mobile Rolls: Reliance On Ads Increasing
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2024
AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- Traffic Report: Search Is Up, Social Is Down
Publishing Insider, Ray Schultz - Wednesday, September 25, 2024
Social has dropped from 6% of traffic to publishing sites to 4 ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Perplexity In Talks With Brands To Change AI Search Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 23, 2024
Perplexity, which has been planning an ad model tied to its AI-power ...
- Google Readies Ad Defense In U.S. Antitrust Trial
MediaDailyNews, Laurie Sullivan - Friday, September 20, 2024
Google opened its defense in a Virginia courtroom Friday, defending against U. ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Google Backdoor Ad Practices Revealed By Those Who Lived It
Performance Marketing Insider, Laurie Sullivan - Monday, September 16, 2024
The Department of Justice has opened a door for advertisers, publishers a ...
- Google Smothers AI Hallucinations With Real-World Data
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2024
Google researchers think they have found a way to reduce hallucination caus ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- Google's Goal To 'Crush' Competition Described In Emails
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2024
A former Google exec told colleagues the goal was to "crush" riv ...
- EU's Top Court Upholds Billions In Fines For Google And Apple
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
Two of the biggest companies have lost their EU court fights a ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Why Google's Outcome Will Prompt Other Ad-Tech Industry Breakups
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 10, 2024
A DOJ prosecutor cited 150,000 online ad sales every second at Google ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
As Google prepares to battle the U.S. Department of Justice in anoth ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaDailyNews, Laurie Sullivan - Sunday, September 8, 2024
Small business owners have concerns about possible outcomes of Google's DOJ antitru ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Analyst Outlines Google Future Post-Antitrust Trial
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
An analyst group at Wedbush published a research note describing the anticipat ...
- NFL Kickoff: Google Ads Gambling Rules Tighten
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2024
Google has implemented stricter recertification guidelines and certification for gambling and gami ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...