- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2017
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strateg ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- Google Strengthens AMP URL Identifiers, Adds 'Anchor Button' In Search
SearchBlog, Laurie Sullivan - Tuesday, February 7, 2017
On mobile devices, each page will display three URLs to identify t ...
- Google Ordered To Hand Over Non-US Email Data To FBI
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 6, 2017
So much for Microsoft's court win providing a neat and tidy defen ...
- Google, Facebook Fighting 'Fake News' In France
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 6, 2017
In the run-up to the French presidential election, Google and Facebook a ...
- Advocates Urge FCC To Leave Privacy Rules In Place
PolicyBlog, Wendy Davis - Monday, February 6, 2017
The FCC should let stand privacy rules that require ISPs to obta ...
- Mobile's Influence On Searches, Purchases
SearchBlog, Laurie Sullivan - Monday, February 6, 2017
What role do smartphones play in influencing holiday searches and purchases? F ...
- Facebook Benefiting From Mobile, Political Rhetoric In Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2017
While Facebook's mobile strategy represented 84% of its $8.81 billion in reven ...
- Super Bowl 50 Ad Fans Still Searching For Popular Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2017
Marketers like to think the $5 million spent for one 30-second Sup ...
- Poof, 'The Magicians' Takes YouTube Searchers Deeper Into Syfy's Show
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2017
The Magicians, which airs on the Syfy cable network, doubled down f ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Friday, February 3, 2017
All types and sizes of agencies and design firms are finding n ...
- Google Mistakes NHS Staff Searching For Cyber Attack
Around the Net In MAD London, Sean Hargrave - Thursday, February 2, 2017
NHS staff members are being advised to swap Google for another sear ...
- Yahoo Wins Battle Over Unwanted Texts
Daily Online Examiner, Wendy Davis - Thursday, February 2, 2017
Yahoo has prevailed in a lawsuit brought by a man who sa ...
- Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2017
Some 97% of search terms on Pinterest are unbranded, 42% say th ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- Pinterest Debuts Search Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, February 1, 2017
As was widely expected, Pinterest debuted Search Ads producton Wednesday. “Search a ...
- Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings
MAD, Joe Mandese - Tuesday, January 31, 2017
In what they claim is an industry first, ad agencies will n ...
- Tech Companies Challenge Trump's Travel Ban
MediaDailyNews, Laurie Sullivan - Tuesday, January 31, 2017
GitHub, an open-source development community, seems to be spearheading a Tuesday meeti ...
- Tech Community Turns To Email To Speak Out Against Immigration Ban
MediaDailyNews, Jess Nelson - Tuesday, January 31, 2017
Google employees in eight offices across the United States staged a walko ...
- Pinterest Is Gaining The One Thing Facebook Is Losing
SearchBlog, Laurie Sullivan - Wednesday, February 1, 2017
eMarketer's forecast suggests that this year Pinterest will gain ground with eve ...
- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Talking Video Search: Q&A With Wistia's Phil Nottingham
Performance Marketing Insider, Aaron Baar - Tuesday, January 31, 2017
With the explosion of video roll, it's time for marketers to beg ...
- SMB Challenges Prompt Local Search Association To Launch Certification Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 30, 2017
About 44% of small business owners admit they are challenged to fi ...
- SoundHound Raises $75M In Series D Funding To Further AI In Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
SoundHound on Tuesday announced $75 million in new funding. The company h ...
- Hitwise Intros Hourly Data Reporting Per Category
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
Hitwise, a division of Connexity, will introduce an insight reporting capability Tuesd ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- Google Creates 'Crisis' Campaign
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2017
Google has created a $2 million crisis fund that can be match ...
- Google AMP In News Section More Than Doubles Ranking Results
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2017
A Rank Ranger report published Monday suggests using Accelerated Mobile Projects (AM ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...