- Mobile Search Ad Spend Continues To Rise
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
Mobile search advertising will rise 118.8% in 2013; mobile banner ad spendi ...
- Google Ventures Shares 2013 Investment Info
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
Google Ventures made 75 new investments this year and supported nine compa ...
- Apple App Store Search Changes Shake Up Results During Critical Season
Mobile Marketing Daily, Steve Smith - Sunday, December 15, 2013
One app optimization provider says it detected significant changes to the sear ...
- Google Eyes Chip Manufacturing, Big Impact On Digital, Data
Online Media Daily, Laurie Sullivan - Friday, December 13, 2013
Google is contemplating designing its own server chips, based on the A ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- Email Marketing Will Fail If Brands Can't Get The Rest Of The Process Working Correctly
SearchBlog, Laurie Sullivan - Monday, December 16, 2013
Brand-name inclusion in shipping confirmation emails produced a 7% increase in uniq ...
- Paid Search For Branding
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google started a mantra suggesting that brands use paid-search ads to rai ...
- How To Measure Interaction With Apps
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Adam Singer, Google's analytics advocate, walks through some important metrics to wat ...
- Broader Match Targeting For Twitter
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Search marketers know brand match targeting well. Now Twitter offers the featur ...
- Google Picks Judges For AdMob Student App Panel
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google announced the judging panel for The AdMob Student App Challenge. T ...
- Product Reviews, Recommendations On Facebook More Influential Than YouTube, Google+
Online Media Daily, Laurie Sullivan - Thursday, December 12, 2013
Facebook is the most trusted online platform for product reviews and recommendatio ...
- The Emerging Data Ecosystem
Performance Marketing Insider, Gord Hotchkiss - Friday, December 13, 2013
Data is ubiquitous, and that is true pretty much everywhere. It w ...
- Search: Does An Increase In Debt Signal Better Days For 2014?
SearchBlog, Laurie Sullivan - Friday, December 13, 2013
When companies increase their financial debt, it typically means that executives ha ...
- What Search Marketers Should Expect In 2014
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
Sam Owen describes what he believes are 16 changes coming to Goog ...
- Tips For Competing In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
Brad McMillen gives marketers a guide that will help to improve paid-sear ...
- Yahoo Stock Crawls Past Microsoft's On News That Search Deal Generated 31% Of Revenue
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
A U.S. Securities and Exchange Commission filing reveals that Yahoo gets ...
- Rand Fishkin Steps Down As Moz CEO, Hands Sarah Bird Baton
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
Moz Founder Rand Fishkin has handed the company reins to Sarah Bir ...
- YouTube To Net Nearly $2 Billion In Ad Revenue Worldwide In 2013
Online Media Daily, Laurie Sullivan - Wednesday, December 11, 2013
Video content remains one of the most important media for online advertise ...
- comScore Works On Multiplatform Metrics, Mobile Search
Online Media Daily, Laurie Sullivan - Wednesday, December 11, 2013
comScore is developing multiplatform measurement that will look at search activity acro ...
- Does A Deer Buzz In The Valley?
Performance Marketing Insider, Aaron Goldman - Thursday, December 12, 2013
First it was the bear pooping in the woods. Then it w ...
- In Search The Eyes, Clicks Look For Visual Appeal
SearchBlog, Laurie Sullivan - Thursday, December 12, 2013
An eye-tracking study aims to show how Google controls search query click ...
- Data To Create Advertising Services Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 11, 2013
Big data just means there's a lot of it -- but ...
- Twitter Taps Pitney Bowes Location Data For Mobile
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Twitter has entered into a multi-year licensing agreement with Pitney Bowes ...
- Search Data Key To Intuit's Customer Approach
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Intuit has developed a customer-first approach supported through search engine marketing. ...
- Dispop Takes On Google Display Ads
SearchBlog, Laurie Sullivan - Wednesday, December 11, 2013
The fledgling display and retargeting company Dispop thinks its technology can out ...
- Turning Insights Into Sex & "Shit Ton Of Money"
Show Daily, Gavin O'Malley - Wednesday, December 11, 2013
Around every corner, there's "a shit ton of money to be ma ...
- Forget Measurement Without Actionable Data!
Show Daily, Gavin O'Malley - Wednesday, December 11, 2013
Stop investing in measurement for measurement's sake! The data experts couldn't stre ...
- Telling A "Glasshole" From A "Glasswipe"
Show Daily, Gavin O'Malley - Wednesday, December 11, 2013
Are you a "Glasshole" or a "Glasswipe?" Respectively, that's what people a ...
- Redefining Search With Google Hummingbird
Marketing Daily, Janet Bartoli - Tuesday, December 10, 2013
Google Hummingbird -- the newest and biggest update to Google's search algorit ...
- Weather FX To Support 3 Million Data Points For Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 9, 2013
Weather FX will make available more than 3 million data points relat ...