- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Southwest Launches Vacation Destination Giveaway
Marketing Daily, Tanya Gazdik - Monday, June 21, 2010
Loyalty club members will have a daily opportunity to answer Rapid Rewar ...
- P&G's 'Life Goes Strong' Extends Program
Marketing Daily, - Monday, June 21, 2010
Procter & Gamble's Life Goes Strong social-media campaign for boomers via N ...
- Twitter Metrics? Why Bother?
Metrics Insider, Pat LaPointe - Tuesday, June 22, 2010
There sure is lots of buzz these days about how to measu ...
- JetBlue Gets Twitter
Online Spin, Joe Marchese - Tuesday, June 22, 2010
Recent discussions have suggested that perhaps brands' quick responsiveness to complaints ...
- How Facebook Gets to 7 Billion
Social Media Insider, David Berkowitz - Tuesday, June 22, 2010
"Ubiquity" was one word that struck me when David Kirkpatrick, author ...
- Your Half-Assed Social Media Strategy Is A Quagmire
The Social Graf, Erik Sass - Tuesday, June 22, 2010
According to a recent survey of execs from 100 companies of varyi ...
- What Are You Teaching By Responding Faster To Angry Tweets?
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
Are you, Ms. or Mr. Major Marketer, teaching your customers to whin ...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Facebook Sued Again Over Allegedly Leaking Information To Advertisers
Online Media Daily, Wendy Davis - Friday, June 18, 2010
Facebook was hit with another lawsuit this week alleging that it improper ...
- Bazaarvoice Builds Apps On Social Platform Making Content Shareable, Searchable
Online Media Daily, Laurie Sullivan - Monday, June 21, 2010
Bazaarvoice plans to release a product suite Monday that builds out ...
- Gaia Readies Analytics Surge For Social Network Advertisers
Online Media Daily, Laurie Sullivan - Saturday, June 19, 2010
Promoting the theatrical and DVD releases for Tim Burton's "Alice in Wonderland ...
- BP Gets Social Media Right -- Everything Else Wrong
The Social Graf, Erik Sass - Monday, June 21, 2010
At the beginning of May, I took a look at BP's soci ...
- Devo Crowdsources Comeback
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
"Like any retro brand seeking to relaunch, Devo updated its tone a ...
- Report: Facebook '09 Revenue Neared $800M
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 18, 2010
Describing Facebook's financial performance as "stronger than previously believed,"
Reuters ...
- The Implications Of 'Digital Courage' For Marketing
Engage:Millennials, Morgan Stewart - Friday, June 18, 2010
Customer service issues that crop up in social media point to earli ...
- Chrysler, Mopar Take Customer Relations Mobile
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
"We are taking owner information and customer care to a new level ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- Is Twitter's Promoted Trends And Traffic Surge Causing Fail Whale?
Online Media Daily, Laurie Sullivan - Thursday, June 17, 2010
Twitter finally has an ad model, but some want to know ...
- Writing Down Bebo
Online Media Daily, Gavin O'Malley - Thursday, June 17, 2010
AOL on Thursday confirmed selling Bebo to private investment firm Criterion Capit ...
- The Day The Icing Died, And Why Diageo And W+K Had To Kill It
The Social Graf, John Capone - Friday, June 18, 2010
If, over the past month or so, a friend has sauntered ...
- OK Go! And Bring Back Friends
VidBlog, Steve Smith - Friday, June 18, 2010
If Madonna was the main driver and emblem of the MTV mus ...
- Bebo Selling Price: $2.5M?!
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 17, 2010
Did AOL get a measly $2.5 million for Bebo? That's the pri ...
- Hirschhorn Out At MySpace
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 17, 2010
Just when you thought it couldn't get any worse at MySpace, t ...
- Twitter Tests Promoted Trends With 'Toys'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 17, 2010
Twitter is testing a new featured called Promoted Trends, and Disney/Pixar's "T ...
- How To Stand Out In The Facebook News Feed
Engage:Teens, Reggie Bradford - Thursday, June 17, 2010
Cut through the clutter and create real, honest and engaging content; communicati ...
- Meet Me Exclusively @Target
Marketing Daily, Laurent Bourscheidt - Thursday, June 17, 2010
How luxury goes mass-market without looking cheap. ...
- Celebrities Send Shout-Outs, Audible Tweets
Online Media Daily, Laurie Sullivan - Wednesday, June 16, 2010
If Norm Levy has his way, marketers will start sending shout-outs rig ...