- Gatorade's #BeLikeMike Revival Campaign at 21.5M Views And Counting
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
Supported by a full-page takeover on the NBA section of ESPN.com, t ...
- In Mobile Video, Screens Match Immediate Need
MoBlog, Steve Smith - Monday, April 6, 2015
Mobile video is exploding. But most users prefer most of their conte ...
- 44% Of Marketers Using Three Or More Channels In Campaigns
Research Brief, Jack Loechner - Monday, April 6, 2015
According to the newly released DMA 2015 Response Rate Report, the mode ...
- Global Ad Spend On Social Nets Forecast At 29%
Social Media & Marketing Daily, Gavin O'Malley - Friday, April 3, 2015
This year, global ad spending on social networks will slow to 2 ...
- Pinterest Hires 2 Hike Labs Execs
Social Media & Marketing Daily, Gavin O'Malley - Friday, April 3, 2015
In a little late-week talent grab, Pinterest has hired the duo behi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, April 6, 2015
Victoria's Secret secured a spot in the top 10 after a 3 ...
- 2 Billion People Using Social Media
The Social Graf, Erik Sass - Monday, April 6, 2015
Over a quarter of the earth's population (two billion people, or 29 ...
- AOL's New '2 Point Lead' Plays Sports For Laughs
VidBlog, P.J. Bednarski - Monday, April 6, 2015
AOL's new "2 Point Lead" a is short-short online video featurette th ...
- Snapchat Discover Is A Lucrative New Feature
Around the Net in Video, P.J. Bednarski - Friday, April 3, 2015
Advertisers pay $100 per 1,000 views, a hefty rate, but it's ...
- Amobee: Funnyman Kevin Hart Rules Social Media
MAD, Larissa Faw - Thursday, April 2, 2015
Other celebrities can have a huge impact on brands. Case in poin ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, April 3, 2015
Chevrolet cruised onto the leaderboard with their recent #BestDayEver campaign. Their digit ...
- Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
Social Media Insider, Monica Dimperio - Friday, April 3, 2015
What was once a place to collect or "pin" wedding inspirations, get-f ...
- Parents Not Super At Protecting Kids' Privacy
The Social Graf, Erik Sass - Friday, April 3, 2015
Parents are less than super when it comes to protecting their children ...
- How "Screenshorts" Are Transforming News Consumption
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, April 2, 2015
Driven by social media users, “screenshorts” -- screenshots of text shared ...
- Denny's' New Kids' Menus Feature Interactive Games With DreamWorks Characters
Marketing Daily, Karlene Lukovitz - Wednesday, April 1, 2015
Denny's will support the DreamWorks partnership with in-store marketing, as well ...
- 6 Ways Social-Media Sites Rob Users Blind
Social Media & Marketing Daily, Jenny Q. Ta - Thursday, April 2, 2015
As social sites like Twitter and LinkedIn are growing by the billion ...
- Facebook Lets Parents Create Profiles For Kids
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 1, 2015
For better or worse, little people can now have social profiles lo ...
- Facebook Debuts Riff Video App
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 1, 2015
Continuing to experiment at the intersection of mobile and video, Facebook ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 2, 2015
Amazon's digital engagement increased by 176% with the introduction of the Amaz ...
- Ello Revamps, Raises $5 Million
The Social Graf, Erik Sass - Thursday, April 2, 2015
Ello, the newish social network that eschews advertising and has been call ...
- Comedy Central Declares Social Media Triumph For Justin Bieber Roast
TVBlog, Adam Buckman - Thursday, April 2, 2015
Comedy Central's "Roast of Justin Bieber" made a big impression in soci ...
- Slack Adds "Pinning" Feature For Easier Channel Navigation
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, April 1, 2015
Taking a page from Pinterest, team-communication app Slack is now encouraging use ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, April 1, 2015
On March 24th, McDonald's Corporation performed 24 events, in 24 cities, ov ...
- Starbucks Tackles Another Big Issue
The Social Graf, Erik Sass - Wednesday, April 1, 2015
With its controversial "Race Together" program barely in the rearview mirror, Starbuc ...