- Forrester: CMOs Finally 'Get' Social
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2013
A new forecast from Forrester predicts that for CMOs, 2013 won't ju ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth
Online Media Daily, Joe Mandese - Friday, January 11, 2013
Online advertising will pass a symbolic milestone this year, becoming one o ...
- Pandora Expects To Generate $422M In 2013
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Music lovers tuned into Pandora, the Internet radio service, in December 20 ...
- Did Instagram Really Lose Half Its Daily Users?
The Social Graf, Erik Sass - Friday, January 11, 2013
Say what you want about the New York Post, it doesn't s ...
- Hasbro's Social Effort For Monopoly Tokens
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
Hasbro has launched a "Save Your Token" campaign to retire the ra ...
- What Will Facebook Say On Jan. 15?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
Facebook has asked media to come to its headquarters for a b ...
- NBC Debuts '1600 Penn' With Social Media Cupcake Promo
Around the Net In Media, Phyllis Fine - Thursday, January 10, 2013
NBC is promoting today's premiere of "1600 Penn" with a social med ...
- Twitter Under Pressure To Clean French Tweets
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 9, 2013
French ministers are in talks with officials from the US-based microblogging si ...
- 200 Million Members Are LinkedIn
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 9, 2013
Linkedin continues rolling along and collecting users across the globe,announcing in ...
- Online Publishers Double Down on Facebook
Engage:Hispanics, Lee Vann - Thursday, January 10, 2013
A lot has changed since I first reported on how Hispanic onli ...
- Discover The Trends, Remember The People
Engage:Teens, Frank Riolo - Thursday, January 10, 2013
Nielsen recently released overall numbers for 2012. While some statistics were expecte ...
- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...
- Email and Social Top Marketers Growth Plans
Research Brief, Jack Loechner - Thursday, January 10, 2013
A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of busine ...
- My Day With The Geek Squad -- Or, A Story Of Two Channels
Social Media Insider, Catharine P. Taylor - Thursday, January 10, 2013
At some point during the one-mile caravan ride to Best Buy featuri ...
- Government's Use of Social Media Is Uneven
The Social Graf, Erik Sass - Thursday, January 10, 2013
Given the prominent role of social media in his first presidential campaig ...
- 20% Of Facebook Ad Spend Is For Mobile
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 8, 2013
Smartphone and tablet devices account for 20.3% of Facebook ad spend despi ...
- Facebook Trials New Timeline In New Zealand
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 8, 2013
The social media behemoth, which is based in California, has turned ...
- Editor Put Off By Twitter Ban At Council Meetings
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 8, 2013
The editor of the Daily Post in North Wales has said s ...
- LinkedIn Surpassed 200M Users
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 9, 2013
Worldwide, LinkedIn has surpassed 200 million users, the business-oriented social network announc ...
- What Search Marketers Need To Know About Managing Social Budgets
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Search marketers may need some help when it comes to budgeting soci ...
- For Avalon, Toyota Reaches To Younger Boomers
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, o ...
- Coke Zero Ad Salutes Crimson Tide Coach
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2013
In the ad, Coke Zero and Coach Nick Saban and his wif ...
- Former Best Buy CMO Moves To LivingSocial
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2013
LivingSocial says it's hired Barry Judge, a former EVP/CMO at Best Bu ...
- Tipping Point: SEO Transitions To Optimize Social Channels
Online Media Daily, Greg Levitt - Wednesday, January 9, 2013
As the quantity of search keyword data continues to decline - a ...
- Study: Consumers Don't Fully Understand Social Media, Search
Online Media Daily, Laurie Sullivan - Wednesday, January 9, 2013
Brand marketers take for granted that most consumers know the ins a ...
- Former Best Buy CMO Moves To LivingSocial
Online Media Daily, Sarah Mahoney - Wednesday, January 9, 2013
LivingSocial says it has hired Barry Judge, a former EVP/CMO at Be ...
- LinkedIn Reaches 200 Million Members
Raw, Mark Walsh - Wednesday, January 9, 2013
LinkedIn on Wednesday announced hitting 200 million, just two years after reachi ...
- A Picture Is Worth More Than Any Words
Research Brief, Jack Loechner - Wednesday, January 9, 2013
According to a new study by HubSpot about the impact on soci ...
- More Teens Use Tumblr than Facebook
The Social Graf, Erik Sass - Wednesday, January 9, 2013
Could Facebook ever go the way of MySpace? Given its ubiquity a ...