- AT&T Takes Up Soccer Sponsorships
Marketing Daily, - Thursday, July 30, 2009
AT&T will be the official communications services sponsor for Major League Socc ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessi ...
- Kick Off: GameWear Sponsors United Football League
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
GameWear Team Sports has signed with the fledgling United Football League ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Sponsoring Fans Instead Of Athletes
Marketing: Sports, Clint Runge - Tuesday, July 28, 2009
Sponsoring athletes and fan groups might be the most powerful one-two pun ...
- NBC Sues Ginn Over Golf Sponsorship
MediaDailyNews, David Goetzl - Monday, July 27, 2009
NBC is suing a troubled real estate developer for breaking an agreeme ...
- TV One Strikes Ford Sponsorship Deal
MediaDailyNews, David Goetzl - Friday, July 24, 2009
A real-life "Apprentice"-style competition that Ford has backed at a grassroots lev ...
- State Farm Sponsors Univision Web Novela
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
Univision has signed State Farm as a multipart sponsor of its comi ...
- Adknowledge Acquires Virtual Currency Company
Online Media Daily, Gavin O'Malley - Wednesday, July 22, 2009
Can sponsored virtual currency unlock social networks' vast moneymaking potential? In ...
- Electronic Arts, Major League Gaming Find Money In Video Game Play
Online Media Daily, Laurie Sullivan - Monday, July 20, 2009
Electronic Arts (EA) reported a partnership Monday with Major League Gaming (ML ...
- Univision Has Sold 65% Of World Cup Ads, Sponsorships
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
Univision has already sold about 65% of its inventory and other on-a ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- State Farm's Derby Sponsorship Reaps Exposure
Marketing Daily, - Tuesday, July 14, 2009
By sponsoring the Home Run Derby, State Farm Insurance Co. received $22,850,0 ...
- Chipotle Makes Most Of Sustainability Spotlight
Marketing Daily, Karlene Lukovitz - Tuesday, July 14, 2009
In addition to sponsoring free screenings of "Food, Inc." in 32 citi ...
- 'Food, Inc.' Documentary Gets Help From Chipotle
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Chipotle Mexican Grill will sponsor free screenings of the documentary "Food, Inc ...
- WGN 'Dives' Into Priceline Sponsorship
MediaDailyNews, David Goetzl - Monday, July 13, 2009
A series of interstitials on WGN America starring an executive at t ...
- Twitter Pimp: Cash for Tweets
Online Media Daily, Laurie Sullivan - Friday, July 10, 2009
As Twitter continues to search for a business model to generate revenu ...
- Panasonic To Sponsor L.A. Kings Hockey Team
Marketing Daily, - Tuesday, July 7, 2009
The long-term agreement includes cross sponsorship and product integration for the ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...