- Timex Asks Runners: Who Needs A Cell Phone?
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2014
Called the Timex One Relay, the 22-day event will include more th ...
- HP 'Bends The Rules' By Sponsoring Pro Surfer Ian Walsh
MAD, Larissa Faw - Tuesday, October 7, 2014
The computer maker will use the sponsorship to promote its x360 Pavili ...
- Sports Media Rights Hit Nearly $15B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
North American sports business media right revenues will continue to soar ...
- How The NHL Is Finding Tough Love
Marketing: Sports, John Rowady - Tuesday, October 7, 2014
With the NFL in full swing and post-season baseball heating up, consid ...
- ESPN, TNT Renew NBA Deals, ABC Exclusive Home Of NBA Finals
MediaDailyNews, Wayne Friedman - Monday, October 6, 2014
Live TV sports content continues to sharply climb in price as ES ...
- ESPN Radio, NBA Sign Deal
MediaDailyNews, Erik Sass - Monday, October 6, 2014
ESPN Audio has signed a nine-year agreement with the National Basketball Associatio ...
- Social Media Discourages Girls from Playing Sports
The Social Graf, Erik Sass - Tuesday, October 7, 2014
Body image issues associated with social media discourage adolescent girls from engagi ...
- NBA Letting ESPN Live Stream Games To Non-Cable Customers
Around the Net In Media, Gavin O'Malley - Monday, October 6, 2014
As part of a major media rights deals just reached by t ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Club Wembley Hands Iris Marketing Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Ir ...
- DirecTV Regains 'NFL Sunday Ticket'
MediaDailyNews, Wayne Friedman - Wednesday, October 1, 2014
One of DirecTV's biggest profitable assets, the "NFL Sunday Ticket" package ...
- Jeter, Athletes Start A Web Site For Players' 'Unfiltered' Voices
MediaDailyNews, P.J. Bednarski - Wednesday, October 1, 2014
Derek Jeter, not known as the most quotable guy on the fie ...
- The Best Damn Cross-Device Strategy. Period
Marketing: Sports, Ashley Deibert - Wednesday, October 1, 2014
As we all know, there is severe consumer fragmentation going on rig ...
- FCC Ends NFL Blackout Rules: NFL's Response? We're Free TV
TV Watch, Wayne Friedman - Wednesday, October 1, 2014
Hard-core NFL viewers will now be running home to watch their b ...
- Redskins Name Will Die Out On Its Own, Without FCC Intervention
TVBlog, Adam Buckman - Wednesday, October 1, 2014
Those of us who are familiar with the FCC's history in t ...