- How A Kid's Movie Became A Hipster Happening
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
"Where the Wild Things Are" is becoming the hipster equivalent of "St ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- What's Behind The Rebranding Of Holiday Inn
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
There's no better time than the present to change consumers' perception ...
- Subway Strives To Keep Strategy Fresh: Q&A With Jeff Moody
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- Wendy's, Burger King, McDonald's Grill Up Hot News
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Wendy's is launching its largest ad campaign in years tomorrow -- ...
- Kroger CEO Talks About The Need For Continual Reinvention
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Kroger CEO David Dillon yesterday told a crowd attending the Cincinnati U ...
- Lance Armstrong Peddling Anheuser-Busch's Michelob Ultra
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Michelob Ultra has signed a three-year deal with Lance Armstrong to beco ...
- NBC Streamlines Overseas Business With Single Brand
Around the Net In Media, Joan Voight - Monday, October 5, 2009
NBC Universal will completely re-brand its international television business. At the sa ...
- Volkswagen Resets Its Direction Toward Middle Of The Road
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Volkswagen's U.S. CEO, Stefan Jacoby, is steering the company more toward t ...
- Wal-Mart's British Grocery Tuning In To Customers For Advice
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Verizon FiOS has been running a series of commercials reminiscent of t ...
- Clear Differentiation Marks Thriving Pizza Chains
Marketing Daily, - Thursday, September 24, 2009
Limited-service pizza chains that are managing to buck the prevailing, recession-based fl ...
- Hyatt, BBDO Execs Dish On Creative Switcheroo
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
"We shot all three in one day for $150,000" said Hyatt's A ...
- Goodby: Forget :30 Spots, Write It On The House
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- How Brands Can Build A Successful App Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
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- Marketers May Soon Be Touting Price Comparisons
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
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- Marketers Need To Scale The Wall
Engage:Teens, Reggie Bradford - Friday, September 18, 2009
Reaching and engaging teens on Facebook is critical as they will beco ...
- Southwest Airlines Says Business Is Lifting Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Southwest Airline CEO Gary Kelly says that "it feels like our busine ...
- McDonald Lays Out 'Urgent' Plan For Procter & Gamble
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
Procter & Gamble CEO Robert McDonald says the company will cut price ...
- Horizon Rebrands As 'Audio Specialists'
MediaDailyNews, - Thursday, September 10, 2009
Horizon Media is introducing a "audiohorizon" strategy to extend on-air campaigns wi ...
- Group Behind Kraft's PR Play Also Orchestrated Takeover Of A-B
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
The Brunswick Group, which worked with InBev on last year's brawl ...
- Solar Energy Marketing Expected to Increase
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Marketing programs for solar energy programs have to improve if consumer intere ...
- Campbell Position Shifts To 'Healthy Everyman'
Marketing Daily, Karlene Lukovitz - Tuesday, September 1, 2009
The TV commercials for the new campaign by Chunky agency Y&R, launchi ...
- MRM, Aniboom Team, Clients Get Animation Services
MediaDailyNews, - Monday, August 31, 2009
MRM Worldwide, a global digital advertising agency and operating company of McCa ...
- Sneaker Marketers Go Hyper Local
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
Nick Ferdo was among more than 100 people waiting in line f ...
- Seeking Perception Change, Lincoln Cites Technology
Marketing Daily, Karl Greenberg - Wednesday, August 26, 2009
Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews te ...
- A-B InBev Taking Budweiser To Every Corner Of The Globe
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
DDB has been tapped by A-B InBev to lead an ambitious effo ...
- CMO Pivotal To Developing Customer-Centric Organizations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
Yesterday we read about Paul Polman's push to make Unilever a customer-focus ...
- T-Shirt Guy Sells Nearly Half Of 2010 Inventory
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2009
No one is comparing Jason Sadler, a Jacksonville, Fla. -based entrepreneur, ...
- Using Metaphors To Build Consumer Experience Value
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 20, 2009
A real estate developer observing Steve McCallion's brand strategy firm at wo ...
- Dell Smartphone Makes 'Proof Of Concept' Appearance in China
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
The long-rumored Dell smartphone -- or at least a "proof of conce ...