Tag results for "strategy"
- Successful Marketers Learn From Their Global Marketing Mistakes There's no perfect way to run a global marketing operation, according ...
- Home Depot Raises Forecasts; Shifts Marketing Strategy "We've reduced the number of SKUs, and increased in-store marketing. And we' ...
- Transition At P&G Will Be Tough For All Involved Business Week's Jena McGregor and Roger O. Crockett tell incoming Procter &am ...
- Recession Stirs Resourcefulness Outsmarting the economic pinch may be one more item on their alrea ...
- Neiman Marcus Shortens Store Hours Women's Wear Daily reports that luxury retailer Neiman Marcus -- pummeled ...
- Brands Sponsor State Park Guides, Eco-Programs This year's guide is expected to be even more popular since mo ...
- McDonald To Succeed Lafley As P&G's CEO Ellen Byron breaks the story that the Procter & Gamble board wi ...
- In Ads, Banks Try the Warm, Cozy Approach Would you believe that there's a real campaign out there for Redne ...
- Agency Sells Self Via Marketing Director's Eyes Charlotte, N.C.-based Boone Oakley, however, has eschewed a traditional web site entire ...
- Department Stores' Downfall: A Branding Crisis Kendra Wehmeyer, client director of Landor Associates, argues that the reason so ...
- What Ford Needs To Do To Avoid Loans Or Bankruptcy Brent Snavely says Ford not only has to wisely manage the $21 ...
- GM Files For Bankruptcy; Hummer Sale Close As expected, General Motors filed for bankruptcy this morning in U.S. Bankrupt ...
- Grapes Nuts Reinventing Itself As 'Father Figure Of Cereals' For more than a century, Americans have wondered exactly what a "gra ...
- Wendy's In Review Phase Of Turnaround Plan Wendy's says the move follows strategic moves by CMO Ken Calwell a ...
- Value Push, IPhone App Among BK's Latest Moves The plan calls for shifting more advertising spending to supporting value-priced ite ...
- How Diapers.com Cleaned Up In A Niche Category "Diapers.com's innovative Web strategies have turned customer acquisition and retention into ...
- Build Branded Facebook Apps Over the past two years, brands have launched countless Facebook applications, wi ...
- Sustainability Is More Important Than Ever Companies that aggressively pursue sustainability will put themselves in a position ...
- 9 Guidelines For Marketing To Women In This Recession Laced in the what, why and how women are buying in today ...
- Short-Term Success Or Long-Term Vision? Using a unique mix of traditional and non-traditional tools will help establi ...
- Catching Up To A Moving Target Integrating the full customer view is key to understanding how effectively y ...
- 'Consumer Involvement' Is Game-ChangerBrands that continue to push for greater "involvement" will in the shor ...
- Miller Lite Wants A Taste Of Coors Light's Success MillerCoors CMO Andrew England aims to pull Miller Lite out of i ...
- McDonald's Ads Boost Share For Full-Priced Items, Too By quietly boosted its advertising of full-priced items, McDonald's is attracting custome ...
- The Sky May Not Be Falling, But The Ground Is Definitely Shifting What can your brand do? Embrace your community -- i.e., your stakeholder ...
- Recreating Marketing Here is one strategy you should consider: Split your budget in ha ...
- P&G Sees Billions Of Potential Customers In Poorer Countries P&G plans to more than double its sales to $175 billion ov ...
- Panasonic Battles Economy With Deep Discounts ...
- Little Caesars Celebrates 50 Years Of Continued Growth When Mike Ilitch reflects on the billion-dollar family empire that he found ...
- Miami Beach's Fontainebleau Ditches Its Sexy Positioning About six months ago, we reported that Miami Breach's refurbished Fontainebleau Hot ...
