Tag results for "targeting"
- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data BizBecausal launched Monday, to set new standards for accountability and performance support ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- App Space Is Having A Probabilistic 'Moment'Companies behind an ID-less graph and cookie-free project built what they ca ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Texas Groups Press Judge To Block Restrictions On Teen TargetingAdvocacy groups say a new social media law in Texas is hinderi ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- The Trade Desk Integrates Programmatic Podcast ToolThe new tool is an AI-powered contextual targeting engine that enables advertise ...
- Signatures Meet CRM: Integration Combines Two Email TasksA new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Meta Launches Safety Features To Protect Teens On Instagram, Prevent SextortionMeta is continuing to introduce safety features to protect younger users a ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Putting The New General Market At The CenterANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Primis Builds Contextual Video Content With VideoElephantThe deal gives Primis access to four million videos from over 1,0 ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250MZeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- The New Yahoo Duo: Tech Giant Will Migrate Its Email Marketing To ZetaZeta Marketing Platform will send emails across Yahoo's major content verticals. ...
- Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?Samba TV says some crucial voting blocs - Hispanic and Asian househol ...
- Consumers Left Wanting: They Feel Overlooked By AdvertisersMany shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?The Harris campaign has been editing news headlines and using them ...
- In A League: Brands Drive Loyalty By Targeting CommunitiesMilitary personnel and first responders are among the shoppers who appreciate exclusi ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Emails On The Menu: Restaurant Patrons Prefer The ChannelAlthough email is preferred for restaurant offers, Gen Z would rather recei ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Cookies Live: But There May Not Be Cause For CelebrationPublishers and marketers still must contend with loss of efficiency and t ...
- Reddit Lead-Gen Ads Go Public, Leverage User ConsentLead Generation Ads on Reddit moved into public beta this week. T ...
- Meta Automatically Suggests Offers In AdsMeta is introducing a new hands-off way for marketers to include a ...
- TikTok Limits Teen Ad-Targeting MethodsAdvertisers now will only be able to reach teens using "a f ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
