- Panache Delivers Ads Into Video On Adobe Media Player
Online Media Daily, - Wednesday, April 9, 2008
Online video ad platform Panache will deliver advertising into video on Adobe ...
- New Sega Ads Let Mobile Users Interact With Brand
Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2008
[Telecom] Sega has experienced little success in banner display ads, and magazi ...
- Sprint Celebrates Customers With Nascar Tix
Marketing Daily, - Thursday, April 3, 2008
Sprint has launched the Sprint All-Star Customer Celebration, a program around t ...
- Wireless Providers Ready To Link Traditional, Digital Media
Marketing Daily, Laurie Sullivan - Thursday, April 3, 2008
[Telecom] Ads with a straightforward call-to-action would best engage consumers with t ...
- Verizon Partners With Keith Urban For Tour
Marketing Daily, - Monday, March 31, 2008
Verizon Wireless and Grammy Award-winning artist Keith Urban have joined forces f ...
- AT&T Gets Its Music Groove On With Napster Mobile
Marketing Daily, Laurie Sullivan - Friday, March 28, 2008
[Telecom] The carrier will likely integrate the marketing message for services in ...
- AT&T, Verizon Airwaves Win Opens Ad Opportunities
Marketing Daily, Laurie Sullivan - Monday, March 24, 2008
[Telecom] "We saw this with online ads, which started with simple bann ...
- FiOS Customers Take Center Stage In Latest Verizon Ads
Marketing Daily, Sarah Mahoney - Friday, March 14, 2008
[Telecom] The new ad "takes aim at the power of the networ ...
- Verizon Lounge Dangles Prizes For Site Visitors
Marketing Daily, Laurie Sullivan - Friday, March 7, 2008
[Telecom] Several marketing goals went into designing the site. The carrier want ...
- Verizon Lounge Dangles Prizes For Site Visitors
Online Media Daily, Laurie Sullivan - Friday, March 7, 2008
Attempting to attract consumers to FiOS television and Internet services, Verizon launch ...
- Sprint Throws Subscribers Bone After $29.5 Billion Loss
Marketing Daily, Laurie Sullivan - Friday, February 29, 2008
[Telecom] Print ads and in-store promotional displays that focus on marketing t ...
- AT&T Sends Message To Teens: Hang Up And Drive
Marketing Daily, Laurie Sullivan - Tuesday, February 19, 2008
[Telecom] AT&T will customize 200 service vans to look and feel li ...
- Michael Bay Spoofs Self In New Verizon Ads
Marketing Daily, Laurie Sullivan - Monday, February 18, 2008
[Telecom] The ads aims to convey that "when it comes to t ...
- AT&T, 1-800-Flowers.com Launch Campaign
Marketing Daily, - Friday, February 1, 2008
AT&T and 1-800-Flowers.com will launch the Cupid Goes Wireless campaign today, enabli ...
- AT&T, Yahoo Agree On Ad Revenue Share Plan
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Telecom] AT&T spokesperson Jenny Parker says that, while the agreement paves t ...
- 1-800-FREE411 Sells Out 2008 Sponsorship Inventory
Online Media Daily, Tameka Kee - Thursday, January 31, 2008
Jingle Networks, operator of the 1-800-FREE411 ad-supported, directory assistance service announced th ...
- Despite Turmoil, Sprint Scores Super Bowl Sponsorship
Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2008
[Telecom] Clear Channel and Sprint sealed the deal sometime in the fal ...
- Sprint Lops 4,000 Jobs, Closes 125 Stores
Marketing Daily, - Wednesday, January 23, 2008
Anticipating continued downward pressure on its revenues and profits, Sprint Nextel Cor ...
- Virgin Mobile Taps Stohrer For CMO
Marketing Daily, - Thursday, January 17, 2008
Virgin Mobile USA has named Bob Stohrer, currently VP/brand & integrated marketin ...
- Alltel Contest Seeks 'Chief Basketball Officer'
Marketing Daily, - Monday, January 14, 2008
Alltel Wireless is giving hoops fans a chance to compete for colle ...
- DirecTV: Ads Don't Deliver Goods, But Up Revs
MediaDailyNews, David Goetzl - Friday, January 11, 2008
DirecTV CEO Chase Carey offered more evidence this week that the satelli ...
- Marketer Of The Year: AT&T
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The company's ad campaigns were highly integrated, consisting of in-store, interactive a ...
- AT&T: I'm With The Rebrand
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The partnership with Apple makes sense: The new AT&T wants to appe ...
- Industry Watch: Buy Cell and Hold
OMMA Magazine, Liz Tascio - Monday, November 3, 2008
Despite the iPhone's hype and impressive sales, it's actually not the best-selli ...
- Mobile Focus: Married to the dotMobi
OMMA Magazine, Fara Warner - Monday, November 3, 2008
This was supposed to be the year the mobile Web went mainstre ...
- Logging In: Out of Bounds
OMMA Magazine, Kathy Sharpe - Thursday, August 21, 2008
It's been a rough year for those who dedicate their time ...