- T-Mobile's Legere Jibes Sprint's New CEO
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 7, 2014
Sprint did indeed confirm that it had dropped its bid for T-Mobi ...
- Sprint Said To Drop T-Mobile Bid; Will Name Claure CEO
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 6, 2014
At a board meeting yesterday, Sprint decided to give up on i ...
- French Telcom Iliad Lowballs T-Mobile
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
T-Mobile USA’s parent company Deutsch Telekom is getting offers for its T-Mobi ...
- One Ringy-Dingy Goes The Way Of Dot Dot Dot?
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 31, 2014
Under its Virgin Mobile prepaid banner, Sprint will offer a monthly Faceboo ...
- 10 Proposals To Improve Television
MediaDailyNews, Gary Holmes - Tuesday, July 29, 2014
It's hard to overestimate the role that TV plays in contemporary Americ ...
- Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
Marketing Daily, Aaron Baar - Sunday, July 27, 2014
Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions abo ...
- Sprint Reaches Into Google's Cloud-Based Apps Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Sprint plans to offer Google Apps for Business services in a mo ...
- Lure Customers To 4G With Seamless Demos
Marketing Daily, Aaron Baar - Wednesday, July 23, 2014
"They don't understand what [4G] is. It's a new technology for so ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- Publishers' Group Largely Backs FCC's Neutrality Proposal
Online Media Daily, Wendy Davis - Wednesday, July 16, 2014
The Online Publishers Association is supporting a controversial proposal to allow Intern ...
- Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car rea ...
- T-Mobile Gets An FTC Damning For Cramming
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 2, 2014
T-Mobile CEO John Legere reacted to charges by the feds yesterday th ...
- BrightRoll Looks To New Hires' Strength In TV, Programmatic To Boost Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 1, 2014
BrightRoll is looking to gain a stronger foothold in video advertising ...
- How Telecom Companies Advertise In Their Own Medium
MoBlog, Mark Walsh - Friday, June 27, 2014
New research released today by mobile ad network Millennial Media shows th ...
- Majority Of Americans Oppose Comcast/TWC Deal
Marketing Daily, Aaron Baar - Thursday, June 19, 2014
"Most consumers are concerned it's going to result in a worse situati ...
- T-Mobile, Amazon Escalate The Phone Wars
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 19, 2014
At its latest "Un-carrier" event since the debut of the saber-rattling tagli ...
- Consumers Liking Phone Upgrade Plans
Marketing Daily, Aaron Baar - Thursday, June 5, 2014
"[The adoption rate] certainly feels quick," Stephen Baker, vice president of indust ...
- Boost, Davis Flip Cell Phone Etiquette
Marketing Daily, Aaron Baar - Wednesday, June 4, 2014
"Boost has always stood for the unexpected," Peiti Feng, director of bra ...
- Sprint, T-Mobile Said To Be Connecting On A Deal
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 5, 2014
Any number of factors may disconnect their ongoing conversation but for n ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- Monarch Airlines Seeks Advertising Agency
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Monarch Airlines is looking for an agency to handle its advertising accoun ...
- Mobile Network Three Looks For New Direct Marketing Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 23, 2014
Mobile operator Three has called a review of its direct marketing busine ...
- Paid TV, ISP Consumer Satisfaction Rates Dropping
Marketing Daily, Aaron Baar - Thursday, May 22, 2014
According to the American Customer Satisfaction Index, Internet service providers only g ...
- Cricket Tries To Make Consumers Smile
Marketing Daily, Aaron Baar - Monday, May 19, 2014
"We're keeping the Cricket name, but we're changing the game," Cricket Preside ...
- Wireless Customers Stay Out Of Convenience
Marketing Daily, Aaron Baar - Friday, May 16, 2014
Although more than a third of consumers (35%) are concerned about losi ...
- AT&T Deal For DirecTV Faces Questions
Marketing Daily - Top of the News, Thom Forbes - Monday, May 19, 2014
AT&T's $48.5 billion agreement yesterday to purchase satellite TV operator DirecTV a ...
- T-Mobile, Univision Team To Reach Hispanics
Marketing Daily, Aaron Baar - Thursday, May 15, 2014
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, e ...
- Verizon's Data Use Crosses Boundary
Marketing Daily, Katrina Lerman - Monday, May 5, 2014
Are mobile devices - which feel like extensions of ourselves in ...
- T-Mobile, Cowell Team On New DJ Talent Show
Marketing Daily, Aaron Baar - Tuesday, April 29, 2014
After the initial rounds, the competition will involve live challenges and performanc ...
- FCC Chairman Defends Pay-For-Play Proposal
PolicyBlog, Wendy Davis - Wednesday, April 30, 2014
Federal Communications Commission Chairman Tom Wheeler continues to insist that his late ...