- White Takes Reins At DirecTV
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
DirecTV has tapped Michael White, the retiring head of PepsiCo.'s international operation ...
- November Sweeps: 'Melrose' Still Hot, 'V' Flies South
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Deep into the November sweeps, competitive battles are having their effect ...
- Hulu Singing A New Song
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 18, 2009
Nobody puts Hulu a corner, or so it would appear. Originally envision ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- Power Outage Delays Nielsen Ratings Release
MediaDailyNews, - Wednesday, November 18, 2009
A power outage at Nielsen Co.'s data processing facility in Oldsmar, F ...
- NBC, Cox: Dynamic Ad Inserts Add Value
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Cox and NBC started another test in which TV commercials of tradition ...
- Discovery/Hasbro Adds Execs To New Venture
MediaDailyNews, David Goetzl - Tuesday, November 17, 2009
A top Mediacom executive who handled the Hasbro business will head sal ...
- AT&T: More Free TV Apps
MediaDailyNews, David Goetzl - Tuesday, November 17, 2009
Customers of its U-verse telco TV service will be able to ent ...
- The Gap Puts Christmas Back Into The Holiday Shopping Season
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 17, 2009
The dancers in the new Gap holiday ad merrily chant "Go Christma ...
- Dobbs' CNN Severence Exposed: $8 Mil to Leave
Around the Net In Media, Joan Voight - Monday, November 16, 2009
CNN apparently wanted Lou Dobbs out so badly that it gave h ...
- CBS Launches a Turn-of-Decade Project
Around the Net In Media, Joan Voight - Monday, November 16, 2009
CBS News is planning an ambitious turn-of-decade look at America's position ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- People Stick With Entertainment Subscriptions
Marketing Daily, Aaron Baar - Monday, November 16, 2009
"There's been a whole lot of discussion that people would cut cab ...
- Open Sezmi: All-in-One TV Service Tested
MediaDailyNews, Wayne Friedman - Monday, November 16, 2009
Sezmi Corp. is the latest technology/media company wanting to make things ea ...
- History Channel Debuts High Def HI
MediaDailyNews, - Monday, November 16, 2009
The History channel has launched a high-definition version of its History Internation ...
- Univision, YouTube Partner For Extensive Programming Deal
MediaDailyNews, Wayne Friedman - Monday, November 16, 2009
Univision says its TV program agreement with YouTube is one of t ...
- TV Muscle: USA Net Re-Ups 'WWE'
MediaDailyNews, David Goetzl - Monday, November 16, 2009
While original dramas have helped propel growth at USA Network, "WWE Mond ...
- 'Fall' Guy: Stainmaster Leveraged HGTV On, Off-Air
MediaDailyNews, David Goetzl - Monday, November 16, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earli ...
- YouTube Unveils Tool To Connect News Organizations With Citizen Journalists
Online Media Daily, Laurie Sullivan - Tuesday, November 17, 2009
Google's YouTube Direct, a sort of virtual assignment desk, allows traditional ne ...
- Local Sports Site MaxPreps Inks Content Deal With Comcast
Online Media Daily, Gavin O'Malley - Monday, November 16, 2009
Comcast on Monday announced an exclusive partnership with CBS Interactive to distribu ...
- Fox TV Studio's Low-Risk Approach Could Be TV Nets' Future
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
Fox Television Studios was formed to develop new, less expensive approaches ...
- New TV Sets Will Hype Their Web Appeal
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
This Christmas shopping season, major TV manufacturers will launch the first marketi ...
- Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
MediaDailyNews, Joe Mandese - Monday, November 16, 2009
Tim Hanlon and Barry Fischer, two of Madison Avenue's best known med ...
- Few Syndies Peak, CBS' 'Oprah,' 'ET' Category Leaders
MediaDailyNews, Wayne Friedman - Friday, November 13, 2009
After nearly two months of the new broadcast season, only a handf ...
- Brightcove Unveils Latest Platform, Integrates Mobile and Social Functionality
Online Media Daily, Gavin O'Malley - Monday, November 16, 2009
Riding high on strong earnings forecasts, Brightcove on Monday is expected ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Agencies In Arms Over Nielsen Local Ratings Move: Call TVB's High-Five A Low-Blow
MediaDailyNews, Joe Mandese - Friday, November 13, 2009
In what is tantamount to a media trade association's high-five over ...
- News Corp.'s Carey: Hulu May Charge, MySpace Revamped
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
News Corp. COO Chase Carey endorses the Comcast/NBCU merger, but is waiti ...
- Rainbow's Sapan: Streaming Cable Shows 'Devalues' Product
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
The head of AMC operator Rainbow Media believes the network can notab ...
- Nickelodeon Study: Families Close, Most Share TV, Activities
MediaDailyNews, Wayne Friedman - Thursday, November 12, 2009
New media technology may seem to drive families apart, but new resear ...