- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- TV One Launches 'Cube,' First Web Series
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
Looking for a way to launch a Web series for TV On ...
- Will Apps Engage TV Viewers?
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
The Gleeks have an app. So do "Dancing with the Stars" addic ...
- Gannett Hires Rentrak For Local Data
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
Rentrak Corp., a provider of multi-screen media measurement for the advertising a ...
- Fox Debuts 4 Fall Shows, Ad Spending Up
MediaDailyNews, Wayne Friedman - Monday, May 17, 2010
Fox is ramping up its lineup: Four new prime-time shows for th ...
- 'Wilde' Picked Up By Fox
MediaDailyNews, - Monday, May 17, 2010
Lionsgate picked up a 13-episode order from Fox for "Running Wilde," ...
- Credit Suisse Alters Ad Forecasts, 2011 Gets Slight Uptick
MediaDailyNews, David Goetzl - Monday, May 17, 2010
The historical trend of ad spending increasing in line with GDP uptic ...
- DirecTV Rolls Out 16 New HD Markets
MediaDailyNews, - Monday, May 17, 2010
DirecTV will begin debuting 16 new HD local-channel markets next month, whi ...
- 'Survivor' Sweeps Sunday, Dusts 'Housewives'
MediaDailyNews, Wayne Friedman - Monday, May 17, 2010
The final Sunday in the May sweeps ended up giving CBS t ...
- 5 Strategies Comcast Needs To Pursue
On Media, Diane Mermigas - Friday, May 14, 2010
Although Brian Roberts vows not to "Comcast-ize" NBC Universal as the n ...
- Does Hulu Signal The Death of TV?
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
The latest TV threat could come from Hulu, the second-most-popular site f ...
- Spanish-Language TV Gets Good Year
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
The English-language broadcast networks may be upbeat about the potentially strong upfro ...
- CW's Challenge: Filling Out Prime Time
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
Media buyers want to see one main thing out of the ...
- Report: Google, Intel Plan Living-Room Invasion
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 17, 2010
Google, Intel and Sony are about to announce an ambitious plan ...
- Upfront Market Expected To Sell Fast
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
With broadcast ratings erosion around 8%, cable network ratings erosion down ...
- NBC Cancels 20-Year "Law & Order" Run
MediaDailyNews, - Friday, May 14, 2010
NBC announced Friday that the police procedural "Law & Order" would e ...
- TV Futures: Double-Digit Price Gains, Single-Digit Revs
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
On the eve of TV's upfront advertising market, a new survey expec ...
- Upfront Challenge: Selling Buyers When Key C3 Network Ratings Down
MediaDailyNews, David Goetzl - Monday, May 17, 2010
In upfront presentations this week, networks touting ratings face a tough ...
- NBC Ramps Up 7 New Fall Shows, 'Heroes' Not Renewed
MediaDailyNews, Wayne Friedman, David Goetzl - Sunday, May 16, 2010
Without a single scripted show up in the ratings this year, N ...
- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star'
MediaDailyNews, David Goetzl - Friday, May 14, 2010
After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Comcast To Make Giant iPad TV Remote
Around the Net In Media, Fern Siegel - Friday, May 14, 2010
Thanks to its small size and weight, the iPad's place is n ...
- Saban Buys Back Power Rangers
Around the Net In Media, Fern Siegel - Friday, May 14, 2010
One week after announcing the formation of his new licensing division, Ha ...
- FCC Unlikely To Address Retrans Fees
Around the Net In Media, Fern Siegel - Friday, May 14, 2010
The Federal Communications Commission has little inclination to start regulating the disput ...
- Optimedia: 'Gossip,' 'Glee,' Power Content Ratings
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Media agency Optimedia U.S. again reminds us it's not just about ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- Power Agent Says Monetizing Content Trumps Ratings
MediaDailyNews, David Goetzl - Thursday, May 13, 2010
For a top talent agent whose clients would seem to benefit fr ...
- NBC Fans Social Networks
MediaDailyNews, Fern Siegel - Thursday, May 13, 2010
NBC is extending its audience reach -- to social media -- wi ...
- Telemundo To Use Subtitles Online
MediaDailyNews, David Goetzl - Friday, May 14, 2010
For some time, many have wondered why Spanish-language broadcasters have not look ...
- Disney Plans Channels In South Korea
Around the Net In Media, Fern Siegel - Wednesday, May 12, 2010
The Walt Disney Co. is traveling to the Far East. It pla ...