- Lovinger Takes Sales Reins At NBCU's Telemundo
MediaDailyNews, David Goetzl - Monday, March 7, 2011
MTV executive Dan Lovinger will take over sales at NBCUniversal's Telemundo. ...
- In Peter We Trust
TV Board, Bob DeSena - Tuesday, March 8, 2011
One of the most valuable lessons of my career came early. ...
- Rooting For Millionaires: No Problem For Viewers, But The Storylines Need To Deliver
TV Watch, Wayne Friedman - Tuesday, March 8, 2011
Whether it's sports stars versus owners, actors versus networks and producers, ...
- If LeBron Really Did It, Entertainment Execs Prone Also
TVBlog, David Goetzl - Tuesday, March 8, 2011
Did LeBron James really start weeping? No way. Not the cocksure Mia ...
- Orin's New Campaign Super-Sizes Willard
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Pest control company Orin is mixing creepiness with humor in a n ...
- Sheen Could Have Show On HDNet
Around the Net In Media, Phyllis Fine - Monday, March 7, 2011
For all those who think Charlie Sheen was just auditioning for h ...
- CBS Gets Search Guys With Clicker
Around the Net in Search Marketing, Laurie Sullivan - Sunday, March 6, 2011
Search guy Jim Lanzone signed on with CBS Interactive after the netwo ...
- Nielsen Gets A Rating: Analysts Say It's A 'Buy' Due To Market Dominance, Staggered Client Contracts
MediaDailyNews, Joe Mandese - Monday, March 7, 2011
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen C ...
- Character Study: 'Hot' Star Writes 'Woman's Day' Column
MediaDailyNews, David Goetzl - Friday, March 4, 2011
Woman's Day will be integrated into several episodes of the comedy h ...
- 'Idol' Regains Luster, CBS Repeats Comedies
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
With less competition on this first Thursday night in March, Fox's "Americ ...
- Do Like Dolan: Focus On ROI To Take Team To Next Level
TV Board, Mark Lieberman - Monday, March 7, 2011
Melo made his Knicks debut a couple of weeks ago, and Jim ...
- With Pressure On Its Funding, Can Public Broadcasting Increase Sponsor Dollars?
TV Watch, Wayne Friedman - Monday, March 7, 2011
The pressure is on public broadcasting. Some in Congress already believe the ...
- U.K. Lifts Product Placement Ban
TVBlog, David Goetzl - Monday, March 7, 2011
In the 1950s, an actor welcomed audiences to a program with "Go ...
- CBS Clicks Into Video Searching By Buying Clicker
Around the Net In Media, Phyllis Fine - Friday, March 4, 2011
CBS just announced it has bought the online video search service Clicker.co ...
- Embassy Suites Returns To TV With $15M Effort
Marketing Daily, Tanya Gazdik - Thursday, March 3, 2011
"We've done a great deal of research to uncover 10 key marke ...
- GoldRun's 'Con' Promotes A&E's 'Breakout Kings'
MediaDailyNews, - Thursday, March 3, 2011
Augmented reality platform GoldRun teamed with A&E Network to launch the "Cat ...
- Entravision: Retrans Grows TV Dollars, Radio Up
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
Even with a stronger economy, Entravision, which operates a slew of Univisi ...
- Saving Face At Nielsen
TV Board, Don Seaman - Friday, March 4, 2011
For those of us who are in the business of television, Niels ...
- Current Joins Cable's One-Hit Wonder Strategy -- But Will Viewers Keep Buying Into These Brand Extensions?
TV Watch, Wayne Friedman - Friday, March 4, 2011
We may be well into the digital content age, but with tradition ...
- CBS, NFL Tackle Rights Fees
TVBlog, David Goetzl - Friday, March 4, 2011
A while back, CBS sports chief Sean McManus recounted a conversation wi ...
- Analyzing Al-Jazeera's Chances For U.S. Cable Carriage
Around the Net In Media, Phyllis Fine - Thursday, March 3, 2011
Is Al-Jazeera English, whose reps met last week with three U.S. cab ...
- Can ESPN Ever Practice Ethical Journalism?
Around the Net In Media, Phyllis Fine - Thursday, March 3, 2011
"The list of ethical landmines sports media behemoth ESPN has stepped ...
- The Charlie Sheen Show, An 'Epic' PR Contest
Marketing Daily, Vanessa Horwell - Thursday, March 3, 2011
Is life imitating art, or the other way around? ...
- Kia Makes Slam-Dunk Blake Griffin Ad
Marketing Daily, - Thursday, March 3, 2011
Kia has been a sponsor of the NBA for three years. T ...
- Death Of 30-Second Spot Has Been Greatly Exaggerated
MediaDailyNews, David Kline - Wednesday, March 2, 2011
More than half of U.S. homes have broadband, and broadband adoption continu ...
- Cablevision Utilizes iPad: Adds TV Lineup, Grows VOD
MediaDailyNews, David Goetzl - Wednesday, March 2, 2011
By the end of the month, Cablevision will allow subscribers to vi ...
- 'Top Chef' Cooks Up New Format
MediaDailyNews, - Wednesday, March 2, 2011
Bravo's "Top Chef Masters" returns with a new format and 12 n ...
- Sheen's '20/20' Interview Fuels Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Fox's "American Idol" was the strong story early Tuesday evening -- b ...
- Discovery's App Is 'Watching' TV, Social Media
MediaDailyNews, David Goetzl - Wednesday, March 2, 2011
As networks look for more ways to enable conversations between their viewer ...
- Data-Driven Relevance Coming To TV
Online Spin, Dave Morgan - Thursday, March 3, 2011
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketi ...