- NetJets Bumps Zacks Up To CMO
Marketing Daily, - Wednesday, February 13, 2008
NetJets Inc. today announced that Steve Zacks has been promoted to EVP/marketi ...
- Virgin Atlantic Effort Spotlights Mobile Marketing Microsite
Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2008
[Transportation] The "Love from Above" effort launched last week projects London landmar ...
- Virgin America Campaign Sets The Mood For Flying
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2008
[Transportation] The print, newspaper, outdoor, and digital ads feature real Virgin Ameri ...
- Air Travelers Increasingly Dislike Having To Fly, Study Finds
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2007
[Transportation] Mintel finds that 39% of respondents from the highest-income households a ...
- Greyhound Lines Expands Priority Seating
Marketing Daily, - Monday, December 17, 2007
It's not exactly first-class travel, but it's better than sitting next ...
- EdVenture, Transit Agency Look To College Kids For Ideas
Marketing Daily, Aaron Baar - Wednesday, December 5, 2007
[Transportation] The competition is a way to reach out to a young ...
- Campaign Lacks Vision (Literally)
Media Magazine, Courtney Humiston - Friday, December 4, 2009
To capitalize on fan excitement about the yet-to-be-revealed Volvo S60, the compa ...
- Industry Watch: Look, Up in the Air
OMMA Magazine, Eric Butterman - Tuesday, July 22, 2008
With a hike in fares and baggage charges that consumers consider unfai ...
- Cross-Media Case Study: Air Waves
OMMA Magazine, Joan Voight - Thursday, August 21, 2008
In the midst of airlines shuttering, merging or going bankrupt and passenger ...
- Cross-Media Case Study: Kind of Blue
OMMA Magazine, Christine Champagne - Tuesday, September 30, 2008
The skies have not been a happy place of late. Lost luggag ...