- Hear Al Gore Speak Later Today
Online Media Daily, The Editor - Tuesday, April 27, 2010
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conferen ...
- The Collaborative Alliance
TV Board, Mitch Oscar - Tuesday, April 27, 2010
On June 3rd in New York City at The Helen Mills Theate ...
- Key To TV's Future? Give TV Consumers Their Own Upfront Deal
TV Watch, Wayne Friedman - Tuesday, April 27, 2010
Verizon's FiOS is running an advertising campaign right now that calls f ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Lane Bryant Charges ABC, Fox Have Plus-Size 'Double Standard'
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Lane Bryant claims that Fox and ABC have a double standard wh ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- The Secret Is Out: The Super Bowl Has Been On Cable For Years
TV Watch, Wayne Friedman - Monday, April 26, 2010
Years ago a big cable TV executive, the late cable pioneer Bi ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- How Nickelodeon Moved To A One-Brand Strategy
Online Media Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Hulu's Pay Scheme: Bigger Digital Coins -- And A Brand Message
TV Watch, Wayne Friedman - Friday, April 23, 2010
Hulu now enters the world of creeping media charges. It moves stealthi ...
- Hulu To Test Subscription-Based Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 22, 2010
So much for free premium content. Beginning what some analysts see ...
- Media Insights Q&A With Screenvisions's Lauren Zweifler
TV Board, Charlene Weisler - Thursday, April 22, 2010
Lauren Zweifler, Vice President Research & Strategy for Screenvision, has expanded t ...
- Daytime Is The Next Frontier For Cable Networks
TV Watch, Wayne Friedman - Thursday, April 22, 2010
Cable networks get a lot of credit for ratings gains made again ...
- GRPs For Digital Marketers
Metrics Insider, Josh Chasin - Wednesday, April 21, 2010
Every couple of months, I turn a corner and find myself sma ...
- Will Big Consumer Companies' Clout Trump That Of Big Media Agency's?
TV Watch, Wayne Friedman - Wednesday, April 21, 2010
PepsiCo and InBev's Anheuser-Busch's agreement to purchase media together is perhaps t ...
- Why Online Video Fails To Meet Its Lofty Expectations
Video Insider, Ashkan Karbasfrooshan - Wednesday, April 21, 2010
With television advertising being a $70 billion market and total online advertisi ...
- CNN Marries Content, Commercials
Around the Net In Media, Fern Siegel - Monday, April 19, 2010
How will viewers feel about "program placement" in their commercials? On Jo ...
- An Extraordinary Extradition
TV Board, Mitch Oscar - Tuesday, April 20, 2010
A telephone rings. "Hello, Joseph K." "Is this Joseph K.," a voi ...
- Are You Right? Then Here's Your Network
TV Watch, Wayne Friedman - Tuesday, April 20, 2010
If there's a TV network named "right," we can only hope there' ...
- Hulu May Carry British TV Hits
Around the Net In Media, Fern Siegel - Sunday, April 18, 2010
Britain's ITV is in discussion to transport it programming to the U. ...
- The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaDailyNews, Joe Mandese - Monday, April 19, 2010
The upfront is back. That may sound like an oxymoron, but ...
- Conan's TBS Move Boldest Of Network Switches In A While
TV Watch, Wayne Friedman - Monday, April 19, 2010
Big TV programming moves from one network to another seem to ...
- Foursquare, History Partner For 'America'
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
The History Channel's campaign for the upcoming nonfiction miniseries, "America The Sto ...
- Schwinn Pops Kickstand On $5 Million Campaign
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells
Marketing Daily- Ace Hardware Opens Door To 'La Ferreteria'
Marketing Daily, Aaron Baar - Thursday, April 15, 2010
The national campaign, which will run through the spring on Telemundo a ...
- Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
Between April 14 and April 27, a "Tweet to Eat" promotion ...
- DVD Rentals Take It On The Chin
TV Watch, Wayne Friedman - Friday, April 16, 2010
TV networks are feeling better about themselves; so are movie studios, comi ...
- DRTV's Best Friend
Engage:Hispanics, Marcelino Miyares - Thursday, April 15, 2010
Until we figure out the profitability of online performance marketing on i ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...