- Time Warner Cable Touts Service In TV Spot
Marketing Daily, Aaron Baar - Thursday, September 22, 2011
Time Warner Cable is looking to inject a little luxury into t ...
- Nielsen Plummets, Rentrak Soars On News Of Ratings Glitch, Cuban Investment
MediaDailyNews, Joe Mandese - Friday, September 23, 2011
The TV ratings gods both gaveth and tooketh away Thursday as t ...
- How Marketers Can Combat TV Fragmentation
MediaDailyNews, Brian Wieser - Thursday, September 22, 2011
Large advertisers rely on television because it best satisfies reach and frequen ...
- Viacom Ad Growth Will Dip To Single Digits
MediaDailyNews, David Goetzl - Thursday, September 22, 2011
Viacom ad growth is projected to come in below expectations in t ...
- New Dominion To Distribute Halogen TV Shows
MediaDailyNews, - Thursday, September 22, 2011
New Dominion Pictures has entered into an exclusive agreement with TV netwo ...
- Reality TV Grabs Most Viewers, Sports Nabs 20%
MediaDailyNews, Wayne Friedman - Thursday, September 22, 2011
Over the past five years, sports programming has climbed sharply among U. ...
- 'X Factor' Strikes Chord Below Agency Forecast
MediaDailyNews, Wayne Friedman - Thursday, September 22, 2011
Perhaps the most highly touted show of the fall season, Fox's ...
- Fox On, Fox Off: 'New Girl' And 'The X Factor' Open To Surprising Results
TV Board, Ed Martin - Friday, September 23, 2011
The most interesting television news of Premiere Week 2011 is the comparati ...
- Entertaining Returns: Not Losing My Religion Over It
TV Watch, Wayne Friedman - Friday, September 23, 2011
R.E.M. is breaking up the act, according to a press announcement. ...
- Rentrak CEO Pitches Stable, Reliable Data In Ad Effort
TVBlog, David Goetzl - Friday, September 23, 2011
With word breaking Thursday about Nielsen's hiccups with a particular data se ...
- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- Bravo Show Gets Turtle Mascot With Its Own Facebook Game
Around the Net In Media, Phyllis Fine - Thursday, September 22, 2011
Bravo's one of our guilty pleasures, but even we have to adm ...
- Xerox: 'We're More Than A Copier Company'
Marketing Daily, Aaron Baar - Wednesday, September 21, 2011
In the second year of its efforts to convince the world th ...
- Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2011
You weren't in a time warp, Bruce Horovitz assures us in ...
- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Could Traditional Advertising Be the Key to Cracking the Hyperlocal Code?
MediaDailyNews, Drew Hilles - Thursday, September 22, 2011
Finding the perfect hyperlocal advertising formula has been a challenge for a ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- Netflix, Discovery Nets Team For 2-Year TV Deal
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Coming off some multiple consumer snafus, Netflix continues to make -- a ...
- Hulu To Invest $375M In Content
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Even as Hulu -- a joint venture of ABC, Fox and NB ...
- Romano To Telemundo President
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 alo ...
- Netflix Defends Price Hike As Price Of Doing Business
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Netflix management defended its recent and dramatic business model changes -- pri ...
- Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video
Online Media Daily, Joe Mandese - Thursday, September 22, 2011
Social video analytics firm Visible Measures this morning said it closed ...
- Set-Top Box Lexicon: Common Measurement Language -- Averages and Proportions
TV Board, Jane Clarke - Thursday, September 22, 2011
t's not just the buying and selling of time and eyeballs th ...
- Not-So-'Glee'-ful Trends In Social Media And TV Ratings
TV Watch, Wayne Friedman - Thursday, September 22, 2011
Look closer at social media numbers and TV ratings. Can you dr ...
- Marketers: TV May Get Too Much Attention, Though Not From Viewers
TVBlog, David Goetzl - Thursday, September 22, 2011
Give three top marketers credit for admitting there's a problem. That's t ...
- Ken Burns Doc To Premiere On Mobile Devices
Around the Net In Media, Phyllis Fine - Wednesday, September 21, 2011
In what may be a first for PBS, the channel will deb ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- CBS Reports Strong Advertising For TV, Radio, OOH
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
Despite overall U.S. economic malaise, current fourth-quarter advertising business is healthy f ...