- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- NBCU Puts Archives Content Online
MediaDailyNews, - Monday, July 18, 2011
NBCU's archival content collection is now at the recently launched NBCUniversalArchives.com. ...
- OTT Video Causes Bandwidth Challenge For IPTV
MediaDailyNews, Wayne Friedman - Monday, July 18, 2011
So-called "Over The Top" Internet-driven video services are causing bandwidth problems f ...
- Dyle Up Mobile Content
MediaDailyNews, David Goetzl - Monday, July 18, 2011
A coalition looking to launch a national mobile program service will u ...
- Second Screen Opportunities For Advertisers
Online Media Daily, Jonathan Weitz - Monday, July 18, 2011
The coexistence of TV and mobile devices enables marketers and advertisers ...
- The Greatest Show On Earth -- Or, Reality (TV) Bites
TV Board, Bob DeSena - Tuesday, July 19, 2011
At the end of the movie "The American President," Michael Douglas sa ...
- Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?
TV Watch, Wayne Friedman - Tuesday, July 19, 2011
What are the first two words that come to mind when someo ...
- Glenn Britt: The Most Interesting Man in Cable
TVBlog, David Goetzl - Tuesday, July 19, 2011
With some apparent consumer sensitivity and business acumen, as well as ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...
- GAO: Kids' TV Needs More Content, Ad Oversight
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
The U.S. Government Accountability Office says there needs to be more oversig ...
- 'Siempre Mujer,' CNN Target Hispanic Women
MediaDailyNews, Erik Sass - Friday, July 15, 2011
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español ...
- Pausing To Reflect
TV Board, Mark Lieberman - Monday, July 18, 2011
In just about two months' time, on the tenth anniversary of t ...
- Insights & Inanity: Twitter Works With Nielsen, Buffett and Comcast Blew It
TVBlog, David Goetzl - Monday, July 18, 2011
Time for this month's Insights and Inanity: Network executives may already ha ...
- Longtime 20th Century Fox Exec Becomes NBC Entertainment Prez
Around the Net In Media, Phyllis Fine - Friday, July 15, 2011
NBC, in the middle of a complete revamp after being acquired ...
- It's All Starting Again With A 'Big Bang" Off-Net
Around the Net In Media, Phyllis Fine - Friday, July 15, 2011
To promote the off-network run of CBS' "The Big Bang Theory," whi ...
- Bye, Coach: Turning Off Those Friday Lights
Around the Net In Media, Phyllis Fine - Friday, July 15, 2011
Why wasn't "Friday Night Lights" a ratings hit? "The moment that criti ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Salke Named President, NBC Entertainment
MediaDailyNews, - Thursday, July 14, 2011
Jennifer Salke has been named president of NBC Entertainment. ...
- ION TV To Air 6 Starz Movie Titles
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
The ION network has acquired first-run rights to films in the bas ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- Do You Suffer From PBS?
TV Board, Seth Haberman - Friday, July 15, 2011
As marketing, media or advertising professionals, we all suffer from PBS. I ...
- Emmy Nominations 2011: No Major Oversights, With One Exception
TV Board, Ed Martin - Friday, July 15, 2011
One of the few guilty pleasures enjoyed by professional television critics eve ...
- MSNBC Grows Up, Realizes It's Smart to Be Liberal
TVBlog, David Goetzl - Friday, July 15, 2011
MSNBC turns 15 today. No could have envisioned its journey when ...
- Encore Scores International Co-Pro Originals
Around the Net In Media, Phyllis Fine - Thursday, July 14, 2011
Starz Entertainment's pay cable channel Encore, as its name suggests, has lo ...
- News Corp. Drops BSkyB Takeover Bid
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the wake of its U.K. newspaper scandal, News Corp. is pulli ...
- Oprah Owns OWN, Becomes CEO
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
Oprah Winfrey made it clear that once her syndicated show finished, s ...
- Netflix Expands NBCU Content Deal
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
Keeping with its current low-cost acquisition of library TV and movie product ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Sony Reups With ESPN 3D, Debate Rages Over 3D Sets
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
The launch sponsor behind the ESPN 3D network, which became a 24 ...