- TRA Reaches Deal with MediaBank
MediaDailyNews, David Goetzl - Monday, June 6, 2011
TRA, which offers research that attempts to match ad viewership with purcha ...
- 'Covert Affairs' Launches 6-Week Tweetcast Special
MediaDailyNews, - Friday, June 3, 2011
USA Network has launched a "Covert Affairs" Tweetcast: Mission Budapest, an interactiv ...
- 'Cab' Driver Hosts New NBC Show
MediaDailyNews, David Goetzl - Friday, June 3, 2011
NBC said Ben Bailey, who asks the questions while driving on Discove ...
- NBA Finals Score Impressive Numbers
MediaDailyNews, David Goetzl - Friday, June 3, 2011
Even as NBA ratings have jumped recently with LeBron James trying ...
- Who Really Skips Ads Via DVRs?
TV Board, Steve Sternberg - Monday, June 6, 2011
I went to the movies recently with my wife, my 12-year-old so ...
- Finding The Right Audience -- And The Right Votes
TV Board, Mark Lieberman - Monday, June 6, 2011
Last month, I traveled up to the Boston area for my colle ...
- TV Viewers' Summer Siren Call: When Is -- You Know -- TV Coming Back?
TV Watch, Wayne Friedman - Monday, June 6, 2011
Just moments after the Memorial Day weekend is over, my wife alwa ...
- Netflix Going Commercial Free an Opportunity Lost For Advertisers
TVBlog, David Goetzl - Monday, June 6, 2011
The most valuable advertising venue on the Web won't ever be ...
- GM To Sponsor "X Factor"
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
General Motors has signed on as a larger sponsor of Fox's n ...
- "Gunsmoke" Gunslinger James Arness Dead At 88
Around the Net In Media, Phyllis Fine - Friday, June 3, 2011
Take a moment to honor the passing of someone whose name m ...
- CBS' Moonves Predicts Double-Digit CPMs, Stands Firm On Price
MediaDailyNews, Wayne Friedman - Thursday, June 2, 2011
In midday trading, CBS Corp.'s stock price sharply rose almost 3% ...
- Fox's Upfront Take: Estimated $2B Haul
MediaDailyNews, David Goetzl - Thursday, June 2, 2011
Fox has closed its upfront sales process, saying it achieved "significant growt ...
- Late Shifts: 'Daily Show' Trumps 'Leno,' 'Letterman'
MediaDailyNews, Wayne Friedman - Thursday, June 2, 2011
The late-night talk wars really hasn't been about Letterman, Leno or O'Bri ...
- Broadcast's Fall Freshmen Look Better than Last Year's Class
TV Board, Ed Martin - Friday, June 3, 2011
It's entirely too early to pass judgment on any of the n ...
- Still Looking For Big Changes In Upfront Wheeling And Dealing?
TV Watch, Wayne Friedman - Friday, June 3, 2011
Taking a break from the upfront talks this week, one media agen ...
- NFL Defies Logic on TV
TVBlog, David Goetzl - Friday, June 3, 2011
Hmm. Much has been made over the last 24 hours about Direc ...
- Former NPR CEO Vivan Schiller Moves To NBC News
Around the Net In Media, Phyllis Fine - Thursday, June 2, 2011
Vivian Schiller, who three months ago resigned as CEO of NPR, wi ...
- 'Angry Birds' Will Fly Onto Web-Enabled TV
Around the Net In Media, Phyllis Fine - Thursday, June 2, 2011
The uber-popular game "Angry Birds" is coming to TV later this ye ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- TV Guide: Full-Screen Ahead
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
A renewed carriage agreement with Time Warner Cable will help TV Gui ...
- BlackArrow Offers VOD Mid-Roll Option
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
BlackArrow, the tech company facilitating ads in video-on-demand programming, says it h ...
- NBA Finals Deliver Heat
MediaDailyNews, Wayne Friedman - Wednesday, June 1, 2011
This year's NBA Finals may not have two storied franchises competing, b ...
- Roku Brings 'Angry Birds' To TV
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
Roku, which allows users to connect the Internet to TVs, is bringi ...
- Set-Top-Box Lexicon: Ad Codes, Tags and IDs
TV Board, Jane Clarke - Thursday, June 2, 2011
This week we offer the specific terms and definitions for ad codi ...
- Money Still Left On Table? Fox's Upfront Selling Strategy
TV Watch, Wayne Friedman - Thursday, June 2, 2011
This year's TV upfront has its usual theme. The first network ...
- Angry Birds Coming to TV is Underplayed
TVBlog, David Goetzl - Thursday, June 2, 2011
Roku founder Anthony Wood isn't exactly moving into the gaming arena wi ...
- Miramax Inks Deal With Hulu
Around the Net In Media, Phyllis Fine - Wednesday, June 1, 2011
Hundreds of Miramax movies like "Pulp Fiction" and "Amelie" will now ...
- Fox News Launches iPad App
Around the Net In Media, Phyllis Fine - Wednesday, June 1, 2011
Fox News debuts its iPad app with an exclusive sponsor: ExxonMobil. T ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- ABC Upfront Registers 9% CPM Gains
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
ABC and CW have been active in making some media agency upfro ...