- The Physics Of Marketing
TV Board, Bob DeSena - Tuesday, March 29, 2011
I've always been fascinated by the principle of inertia. The word soun ...
- TV In Weird Places Means Your Local Media Planner Needs More Support
TV Watch, Wayne Friedman - Tuesday, March 29, 2011
In the men's locker room in my gym, a TV set hi ...
- White House Gives In to Networks on Matter of National Importance
TVBlog, David Goetzl - Tuesday, March 29, 2011
Where have you gone Walter Cronkite? Time was, the White House wou ...
- FX Moves Back Into Sports Arena By Airing Fall College Football
Around the Net In Media, Phyllis Fine - Monday, March 28, 2011
FX's first step back into sports broadcasting after a hiatus of abo ...
- How to Make TV Even Better
MediaDailyNews, David Verklin - Monday, March 28, 2011
TV has entered its next golden age. It enjoys dual revenue stream ...
- FBN Joins Nielsen, Still Trails CNBC Rival
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
Fox Business Network is still a work in progress -- now 3 ...
- Chiller Scares Audiences With New Movies
MediaDailyNews, - Friday, March 25, 2011
NBCU's Chiller network wants to scare a wider audience with three n ...
- Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Univision has waited eagerly for validation for its excitement about the U. ...
- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- TV Advertising's Tipping Point
TV Board, Mark Lieberman - Monday, March 28, 2011
The television advertising measurement system has been broken for a long tim ...
- Chuck The TV Branded Entertainment
TV Watch, Wayne Friedman - Monday, March 28, 2011
Stop the storyline and sell me some product. But take your chanc ...
- CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
TVBlog, David Goetzl - Monday, March 28, 2011
It would be extraordinary leadership on President Obama's part to try a ...
- Jeff Pelley (Who?), The New Katie Couric?
Around the Net In Media, Phyllis Fine - Friday, March 25, 2011
While CBS news anchor Katie Couric considers moving to daytime TV on ...
- For FX's 'Lights Out,' It's... Well, You Know
Around the Net In Media, Phyllis Fine - Friday, March 25, 2011
Good and bad news in TV programming notes: Fox's "Fringe" was ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- Local TV Ads Surge Back In '10
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Confirming many reports of a strong comeback, local broadcast stations had ...
- The Hub's New Season Unveils 9 Original Shows
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
The Hub, the fledgling kids/family network from Discovery and Hasbro, will deb ...
- Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
Online Media Daily, Joe Mandese - Friday, March 25, 2011
Two digital media industry pioneers - Adam Gerber and Joe Marchese ...
- Extending The Normal Madness
TV Board, Don Seaman - Friday, March 25, 2011
But since I can't totally ignore March Madness, due to its ever-prese ...
- No TV Network On The 'Worst Company In America' Ballot? Phooey!
TV Watch, Wayne Friedman - Friday, March 25, 2011
Consumers love to grouse about bad experiences when it comes to produc ...
- The Hub Hits Pay Dirt With Warren Buffett
TVBlog, David Goetzl - Friday, March 25, 2011
There's a battle shaping up this fall between The Hub, a fledgli ...
- Deluxis: Start-Up Dreams Of Online TV Stardom
Around the Net In Media, Phyllis Fine - Thursday, March 24, 2011
Gigaom's Ryan Lawler talks to the folks behind Deluxis Entertainment, which "wan ...
- Women At NBCU Board Adds Marketing, Media Execs
Around the Net In Media, Phyllis Fine - Thursday, March 24, 2011
Women at NBCU, an advisory board begun in 2009 to provide insigh ...
- Broadcast Losing Ground, Cable Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
Broadcast ratings erosion continues to tug at the big networks -- do ...
- Cartoon Network Debuts 13 Shows, New WB Partnership
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
As it moves into the kids' upfront market, Cartoon Network said ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- 'NCIS' Powers CBS Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
In a switch of their rerun modes, it was CBS' turn ...
- Personality-Driven 'Networks': It's All In the Definition
TV Watch, Wayne Friedman - Thursday, March 24, 2011
Does one name and one brand always equal one "network"? Sounds li ...
- Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
TVBlog, David Goetzl - Thursday, March 24, 2011
Comcast has engaged in chicanery to avoid again being tabbed the "Wor ...