- Digital Platforms Deliver Strong Ad Views
MediaDailyNews, Wayne Friedman - Friday, November 14, 2014
Traditional TV programmers will take heart from research that shows new digit ...
- 'Tonight Show' Trounces All Rivals
MediaDailyNews, Wayne Friedman - Friday, November 14, 2014
Seven weeks into the new TV season and "The Tonight Show wi ...
- CMT's Tune-In Campaign Gets Tuned Up With Mobile Ads That Set Your DVR
MoBlog, Steve Smith - Monday, November 17, 2014
Ads that actually perform functions for users, rather than just interrupt the ...
- Multi-Screen, Multitasking Consumer May Not Want Your Message
Online Spin, Maarten Albarda - Monday, November 17, 2014
I always say that it is good to have science fiction a ...
- Growing Digital Viewership Complicates Monetization, But Brings Opportunity
TV Watch, Wayne Friedman - Monday, November 17, 2014
More than other TV companies, Viacom's young-skewing networks could be the baromet ...
- Is This Wrong? 'State of Affairs' Hostage Plot Comes Eerily Close to Real Life
TVBlog, Adam Buckman - Monday, November 17, 2014
Tonight, NBC will introduce its new drama series about the War ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, November 14, 2014
One of the impediments to the acceptance of TV programmatic platforms ...
- Rear Window: Have You Seen Kim K's Assets?
Mad Blog, - Thursday, November 13, 2014
No, it didn't break the Internet. And sorry, you can't unsee th ...
- Nielsen Calls For Industry To Adopt New Ratings Standards
MediaDailyNews, Megan Clarken - Friday, November 14, 2014
While much of the television program and ad viewing today meet th ...
- Viacom Reports Mixed Ad Results, But Delivers 2% Uptick Overall
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2014
More evidence of U.S. TV advertising softness comes from Viacom's recent financi ...
- Spoiler Alert: Watching More TV Than Ever
Online Media Daily, George Simpson - Thursday, November 13, 2014
Commenting on a new study from Cablevision and Time Warner Cable th ...
- Super Bowl Worries? Other TV Issues To Worry About
TV Watch, Wayne Friedman - Friday, November 14, 2014
Is someone really worried about NBC and the Super Bowl? Not su ...
- Spy Vs. Spy: PBS' Mesmerizing 'Worricker' Is Sunday's Best
TVBlog, Adam Buckman - Friday, November 14, 2014
"Worricker: Salting the Battlefield" on PBS is one of these shows th ...
- Study: Most NYC Cable Viewers Watch TV Outside Of Prime Time
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2014
Some of the results from the Cablevision, Time Warner Cable study no ...
- Hemisphere Media Up On Acquisitions, New Subscribers
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2014
Hispanic TV and cable network owner Hemisphere Media Group announced that tot ...
- NBC Tops All Networks In Prime Time
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2014
With nearly two months of the TV season complete, NBC still lea ...
- 4K TV Market Moves Slowly: Have We Seen This Movie Before, In Fast-Forwarding Mode?
TV Watch, Wayne Friedman - Thursday, November 13, 2014
4K TVs aren't the answer for everybody -- not when there ...
- Spoiler Alert: TV Recaps Are Useless, Lazy 'Journalism'
TVBlog, Adam Buckman - Thursday, November 13, 2014
Few forms of so-called "journalism" are as useless as the TV reca ...
- Malcy Joins TV Audience Targeting Company Visible World
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 11, 2014
Visible World, a TV audience targeting firm, on Tuesday announced the appointme ...
- Delivery.Com Sticks To Knitting For First TV Ad
MAD, Larissa Faw - Tuesday, November 11, 2014
Developed by creative agency Juniper Jones, the client's first-ever TV spot entitl ...
- Classic Toys Tout Honda Vehicles In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
In one of the spots, a Jem doll reminds viewers about h ...
- Tribune Media Q3 Revenue Gains Boosted By Stronger Focus On Content, Digital, But Net Income Drops
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2014
Following the spinoff of its print media business, Tribune Media -- n ...
- Cord-Cutters Have Better Engagement With TV Than Average Viewers
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2014
Cord-cutters love TV -- more so than those not looking to bre ...
- TV Fragmentation? No Problem. Look Out For Even More Networks
TV Watch, Wayne Friedman - Wednesday, November 12, 2014
Plenty of broadcast networks, cable channels, and locally based multicast TV networ ...
- Bottoms Up! 'Sons of Anarchy' Sex Scene Bares All
TVBlog, Adam Buckman - Wednesday, November 12, 2014
Is there anything they can't show on TV these days? Technically, the ...
- What Will It Take For Television Networks To Go Programmatic?
Video Insider, John R. Osborn - Wednesday, November 12, 2014
The walled television garden -- complete with surrogate-demo targeting, program ratings representi ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Broadcast, Cable TV Networks' Ad Revenues Slip In Q3
MediaDailyNews, Wayne Friedman - Monday, November 10, 2014
National TV networks suffered a slowdown in advertising revenue for the thi ...
- Obama Pushes For Net Neutrality, Cable Stocks Drop
MediaDailyNews, Wayne Friedman - Monday, November 10, 2014
With President Obama coming out in favor of strengthening so-called "net neutralit ...
- The End Of Traditional Cable TV? Q&A With Peter Redford
MediaDailyNews, Charlene Weisler - Monday, November 10, 2014
For those who cling to the traditional ways of doing business, ...