- Former NPR CEO Vivan Schiller Moves To NBC News
Around the Net In Media, Phyllis Fine - Thursday, June 2, 2011
Vivian Schiller, who three months ago resigned as CEO of NPR, wi ...
- 'Angry Birds' Will Fly Onto Web-Enabled TV
Around the Net In Media, Phyllis Fine - Thursday, June 2, 2011
The uber-popular game "Angry Birds" is coming to TV later this ye ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- TV Guide: Full-Screen Ahead
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
A renewed carriage agreement with Time Warner Cable will help TV Gui ...
- BlackArrow Offers VOD Mid-Roll Option
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
BlackArrow, the tech company facilitating ads in video-on-demand programming, says it h ...
- NBA Finals Deliver Heat
MediaDailyNews, Wayne Friedman - Wednesday, June 1, 2011
This year's NBA Finals may not have two storied franchises competing, b ...
- Roku Brings 'Angry Birds' To TV
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
Roku, which allows users to connect the Internet to TVs, is bringi ...
- Set-Top-Box Lexicon: Ad Codes, Tags and IDs
TV Board, Jane Clarke - Thursday, June 2, 2011
This week we offer the specific terms and definitions for ad codi ...
- Money Still Left On Table? Fox's Upfront Selling Strategy
TV Watch, Wayne Friedman - Thursday, June 2, 2011
This year's TV upfront has its usual theme. The first network ...
- Angry Birds Coming to TV is Underplayed
TVBlog, David Goetzl - Thursday, June 2, 2011
Roku founder Anthony Wood isn't exactly moving into the gaming arena wi ...
- Miramax Inks Deal With Hulu
Around the Net In Media, Phyllis Fine - Wednesday, June 1, 2011
Hundreds of Miramax movies like "Pulp Fiction" and "Amelie" will now ...
- Fox News Launches iPad App
Around the Net In Media, Phyllis Fine - Wednesday, June 1, 2011
Fox News debuts its iPad app with an exclusive sponsor: ExxonMobil. T ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- ABC Upfront Registers 9% CPM Gains
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
ABC and CW have been active in making some media agency upfro ...
- Tribune Names Larsen New Broadcast Boss
MediaDailyNews, Erik Sass - Tuesday, May 31, 2011
With most of its top executives replaced over the last year, Tribu ...
- Hoffman To EVP, Cox Media
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
Cox Media Group has named Bill Hoffman its new executive vice presiden ...
- Bamboom To Test Digital TV Distribution
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Bamboom is currently looking for New York-area TV viewers to participate ...
- 3D Movies Sales Slide, 3D TV Grows
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Entertainment executives may be seeing a softening of interest in 3D movie ...
- NBC To Air 'The Voice' Post-Super Bowl
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
NBC is so committed to the success of "The Voice," it announc ...
- The Future of TV Advertising is ... Data
TV Board, Charlene Weisler - Wednesday, June 1, 2011
What will be the future of TV advertising in this ever-fragmenting med ...
- More Commercials on PBS, Whether Or Not You Donate
TV Watch, Wayne Friedman - Wednesday, June 1, 2011
PBS is just coming to the realization -- perhaps obvious to othe ...
- Leaders & Bleeders: Oprah Up, But OWN Down
TVBlog, David Goetzl - Wednesday, June 1, 2011
This month's version of the ups and downs finds Oprah soaring, b ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Could More Ads Be Coming To Hulu?
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
News Corp. is negotiating with Hulu to allow the site to ha ...
- Nissan Asks: What If Everything Ran On Gasoline?
Marketing Daily, Karl Greenberg - Friday, May 27, 2011
The effort includes four 15-second teasers and a 60-second ad. Says ...
- Fox Gets Impressive CPMs For Upfront, Trades On 'X Factor'
MediaDailyNews, David Goetzl - Friday, May 27, 2011
The upfront deal-making has begun. Fox closed a significant amount of busines ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2B
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Media buyers say Fox is initially asking 14% increases on the CP ...
- ACRM?
TV Board, Bob DeSena - Tuesday, May 31, 2011
I recently received a customer service call from a local retailer advisi ...
- Entertainment Sharing: More To Come, But How Much Is Enough?
TV Watch, Wayne Friedman - Tuesday, May 31, 2011
Sharing is the calling card in the current entertainment world. People increasing ...
- CBS Takes Measured Gamble By Changing 'Rules'
TVBlog, David Goetzl - Tuesday, May 31, 2011
CBS hasn't been shy about rolling the prime-time dice in recent year ...