- MobiTV's Mobile Platform Enhanced
MediaDailyNews, - Tuesday, May 24, 2011
The next generation of mobile media services powered by the MobiTV platfo ...
- Glee Wikia Trumpets TV Show, 'Engagement'
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Social engagement adds incredible value to TV shows, according to TV executiv ...
- Study: Online Video Ads Beat TV Ads In Viewer Recall
Online Media Daily, - Tuesday, May 24, 2011
Viewers pay more attention to online video ads than to traditional ...
- Media Insights Q&A With Bill Harvey
TV Board, Charlene Weisler - Wednesday, May 25, 2011
Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped th ...
- More Specialization, As ABC Leaves Kids' TV Education To Other Programmers
TV Watch, Wayne Friedman - Wednesday, May 25, 2011
TV is increasingly a business of specialization. Yet you might scratch yo ...
- With Ratings Down at VH1 Past Hit Pops Up
TVBlog, David Goetzl - Wednesday, May 25, 2011
Lest anyone accuse VH1 of straying too far from its music root ...
- Forecast For Trad Media Ad Spend: Blue Skies For TV, Turbulence For Print
Around the Net In Media, Phyllis Fine - Tuesday, May 24, 2011
Overall, ad spending in traditional media is rebounding a bit from i ...
- Pick A Show, Any Show...
Around the Net In Media, Phyllis Fine - Tuesday, May 24, 2011
From "Tough Lady Teboots" to "Male-Insecurity Sitcoms" to "'Mad Men' Knockoffs" ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Is Marketing ESPN Just Preaching To The Choir?
Marketing: Sports, Barry Janoff - Tuesday, May 24, 2011
At the ESPN Upfront on May 17, intended to lure new advertise ...
- Rentrak Signs Richards Group For Dallas, Waco Ratings
MediaDailyNews, - Tuesday, May 24, 2011
The Richards Group, a large full-service independent agency based in Dallas, h ...
- TiVo Adds Hulu Plus To Offerings
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
TiVo continues to amass digital video services -- this time Hulu Pl ...
- Cuddihy To Univision President
MediaDailyNews, - Monday, May 23, 2011
Kevin Cuddihy has been named president of Univision Television Group. Previously, ...
- TV One Taps Discovery's Lucas As New Chief
MediaDailyNews, - Monday, May 23, 2011
Wonya Lucas has been named President and CEO of TV One, succeedi ...
- 'Billboard' Makes Music For ABC
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
With CBS already done with its Sunday finales of a week ag ...
- Broadcast Networks: Survival Means Mastering Multi-Rev Streams
On Media, Diane Mermigas - Friday, May 20, 2011
The broadcast networks will become less viable for their general branded schedul ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Google To Publish ZMOT Ebook
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2011
At Google, Jim Lecinski, managing director of U.S. sales, became known ...
- On Leadership
TV Board, Bob DeSena - Tuesday, May 24, 2011
I have the privilege to teach graduate students at one of N ...
- No Surprise: Facebook Wants TV's Ad Money Right Now
TV Watch, Wayne Friedman - Tuesday, May 24, 2011
According to a recent report, Facebook has been looking to recruit b ...
- Network Avoids Kennedy Controversy, Now Developing Series on the Bible
TVBlog, David Goetzl - Tuesday, May 24, 2011
Why would the History channel, which demonstrated some pretty thin skin earli ...
- 'Vast Wasteland' Take Two: Is The Public Interested?
Video Insider, Karen Herman - Tuesday, May 24, 2011
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee ...
- Why ABC's Upfront Left Something To Be Desired
Around the Net In Media, Phyllis Fine - Monday, May 23, 2011
Ed Martin ranks the major nets' upfront presentations on entertainment and informati ...
- Phooey On The 'Netflix Effect'
Around the Net In Media, Phyllis Fine - Monday, May 23, 2011
"Nonsense," says TV by the Numbers' Bill Gorman, responding to last week ...
- Soap Opera Demise Expands P&G, NBC Efforts
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
Rich DelCore, P&G's director of global brand entertainment and VP of i ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. T ...
- Major IPTV Adoption Means $27B Revs By 2014
MediaDailyNews, Wayne Friedman - Friday, May 20, 2011
Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in thr ...
- CW's Shopkick App Promotes Shows, Ad Deals
MediaDailyNews, Wayne Friedman - Friday, May 20, 2011
During the present upfront ad sales process, CW is pushing two mobi ...