- Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with ...
- Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2011
In another important step toward general advertising marketplace assimilation, the audiences ...
- ABC: 13 New Fall Shows, Major Comedy Push
MediaDailyNews, Wayne Friedman - Tuesday, May 17, 2011
ABC wants to turn around an uneven year with a big sla ...
- Time Warner Boosts VOD, Banks On BlackArrow
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Time Warner Cable, which is interested in boosting ad revenues for i ...
- 'Dancing, Castle' Propel ABC's Season End
MediaDailyNews, Wayne Friedman - Tuesday, May 17, 2011
Sprinting towards the finish of the TV season, a number of sho ...
- Multiplatform Gaming Channel Offers Targeted Ad Option
Online Media Daily, Laurie Sullivan - Tuesday, May 17, 2011
Videotron will begin rolling out a TV channel devoted to multiplatform casu ...
- Advertising, On Demand
TV Board, Bob DeSena - Wednesday, May 18, 2011
Last week there was an important conference called the On Demand Summ ...
- Networks Cutting Back On Big Programming Risks?
TV Watch, Wayne Friedman - Wednesday, May 18, 2011
As the broadcast networks head boldly into another season, they should refle ...
- Turner Offers Comedy, Drama and Koonin
TVBlog, David Goetzl - Wednesday, May 18, 2011
As upfront presentations go, Turner's 2011 version will be remembered as t ...
- Dish Network Prez Steps Down
Around the Net In Media, Phyllis Fine - Tuesday, May 17, 2011
Satellite TV giant Dish Network founder is stepping down from his po ...
- NBC, Affiliates, Agree To Retrans Negotiation Deal
Around the Net In Media, Phyllis Fine - Tuesday, May 17, 2011
Yesterday NBC and its affiliates arranged the details of an optional agreeme ...
- OWN To Launch Four Series In June
Around the Net In Media, Phyllis Fine - Tuesday, May 17, 2011
A little over a week after it lost its latest CEO, Opr ...
- Running With The Showrunners
Around the Net In Media, Phyllis Fine - Tuesday, May 17, 2011
New York magazine does a good job of saluting the network upfron ...
- Fox Plans Ambitious Fall Season, Adds Cowell, Spielberg Shows
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
The Fox network -- the longtime industry leader among 18-49 viewers, t ...
- Disney May Make Power Play For Olympics
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
Walt Disney and its ESPN sports brand are considering upping efforts ...
- Trump Dumps Presidential Plans, Returns To 'Apprentice'
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, May 16, 2011
Donald Trump is not running for president. The host of "Celebrity Apprentic ...
- 'Fighter' Russell Directs Ketel One Campaign
MediaDailyNews, David Goetzl - Monday, May 16, 2011
High-end vodka Ketel One will launch an estimated $9 million campaign th ...
- Rodgers Retires From TV One
MediaDailyNews, David Goetzl - Monday, May 16, 2011
Johnathan Rodgers will retire this summer as president-CEO of TV One, t ...
- Media Insights Q&A with Jane Clarke
TV Board, Charlene Weisler - Tuesday, May 17, 2011
This week the Coalition for Innovative Media Measurement (CIMM) announced the resul ...
- 'With The First Pick In The 2012 TV Draft, The CW Selects..."
TV Watch, Wayne Friedman - Tuesday, May 17, 2011
The upfront season brings the usual excitement and disappointment when it com ...
- Wall Street Analyst Suggests Upfront Results Are Leaky
TVBlog, David Goetzl - Tuesday, May 17, 2011
He cannot be serious. A Wall Street analyst is suggesting that fin ...
- Critic's Choices: Sounding Off On NBC's New Schedule
Around the Net In Media, Phyllis Fine - Monday, May 16, 2011
Two TV critics sound off on the plusses and minuses of NBC ...
- Breckenridge Craft Beer TV Spots Spoof Big Brands
Marketing Daily, Karlene Lukovitz - Saturday, May 14, 2011
Craft beers' appeal has always resided in their distinctive, individualistic tastes a ...
- Travelzoo Launches First TV Spot, Contest
Marketing Daily, - Friday, May 13, 2011
Travelzoo has launched its first-ever TV ad and accompanying Facebook contest. T ...
- Fox Leads In 18-49s, But Most Nets See Ratings Declines
MediaDailyNews, Wayne Friedman - Friday, May 13, 2011
With just two weeks to go in the regular TV broadcast seas ...
- NBC Drops All-Comedy Thursday, Spreads Laughs Throughout Week
MediaDailyNews, David Goetzl - Sunday, May 15, 2011
NBC is dropping the all-comedy experiment on Thursdays, holding "30 Rock" f ...
- 'Curb,' Entourage' Pulled From Syndication
MediaDailyNews, - Friday, May 13, 2011
"Curb Your Enthusiasm" and "Entourage" have been pulled from their syndication ru ...
- Ashton Kutcher Joins 'Two and a Half Men'
MediaDailyNews, David Goetzl - Friday, May 13, 2011
Actor/producer Ashton Kutcher has joined the hit comedy "Two and a Ha ...
- NBC Upbeat About NFL, 'Apprentice'
MediaDailyNews, David Goetzl - Sunday, May 15, 2011
NBC new chairman Bob Greenblatt promises that someone will be sitting ...
- Social Media Helps Keep 'American Idol' King
MediaDailyNews, Wayne Friedman - Friday, May 13, 2011
For the fourth year in a row, "American Idol" continues to ...