- Programmatic Fraud Expands, Especially In Big English-Language Markets
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Ad fraud is on the rise, and some English-language nations are amo ...
- NBCU, Sky AdSmart Team For Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 18, 2019
The merger is intended to boost linear TV optimization tools for advertiser ...
- Barclays Retains BBH
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
Barclays has retained BBH as its creative agency. "The Drum" reports t ...
- Tyrells, Popchips And KP Nuts Ad Accounts Placed Under Review
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
KP Snacks has placed the ad accounts for Tyrrells, Popchips and ...
- Mirror Titles Suffer Double-Digit Circulation Declines
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
ABC figures for February show print circulation declines across the board b ...
- WPP Pays Sir Martin Sorrell GBP2m Bonus
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
"The Times" is reporting that the WPP renumeration committee has taken leg ...
- Lobby Group Reminds UK Of Tech Giants' Contribution
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
The Internet Association, which lobbies on behalf of the likes of Googl ...
- Michael Jackson Ads To Be Removed From London Buses
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
TfL has confirmed it is to remove ads on buses claiming th ...
- Is Apple Set For A Google-Sized EU Fine?
London Blog, Sean Hargrave - Friday, March 15, 2019
It runs a platform through which it competes with rivals who s ...
- Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.
Performance Marketing Insider, Laurie Sullivan - Friday, March 15, 2019
Bing, Samsung and Starcom are running a test of a 3D ...
- Chancellor Asks The CMA To Investigate Digital Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
The Chancellor, Phil Hammond, has called on the Competition and Markets Authori ...
- ISBA Warns Of Financial Hit From Brexit Uncertainty
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
ISBA, the voice of British advertisers, has warned "The Drum" that t ...
- Philippa Brown Announced Advertising Association Chair
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
Omnicom Media Group's Chief Executive, Philippa Brown, has been appointed chair ...
- Vodafone Saves 10% To 15% In-Housing Media
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
Vodafone has announced that taking its biddable media buying in-house has prov ...
- Google Blocked 2.3 Billion Bad Ads Last Year
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
Google has revealed that it blocked 2.3 billion "bad ads" last yea ...
- Netflix Allowed To Set Own Age Limits
Around the Net In MAD London, Sean Hargrave - Thursday, March 14, 2019
The British Board of Film Classification (BBFC) has given Netflix the rig ...
- Google, Facebook Warned A CMA Probe Is In The Post
London Blog, Sean Hargrave - Thursday, March 14, 2019
Forget the no-deal Brexit vote -- yesterday's big news was the Chancell ...
- Adthena Locks In $14 Million In Venture Capital Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 13, 2019
The latest round will allow Adthena to build out AI capabilities, suppo ...
- Sky Bet Banned For Being Socially Irresponsible
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
A Sky Bet ad, fronted by Sky Sports presenter Jeff Sterling, h ...
- Brexit Leave Tweets Supported By Twitter Bots
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
The BBC is reporting that new research shows the Leave side ...
- Unilever In-Housing Saves 500m Euros
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
Unilever claims it saved 500m Euros last year by taking some marketi ...
- BBC Investigated Over Fair Pay
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
The Equality and Human Rights Commission is investigating the BBC to determi ...
- Mass-Market Women The Most Important Demographic
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
It may go down as rather self-serving research, but "Netimperative" is reporti ...
- Lords To Investigate Streaming's Impact On Public Service Channels
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
The House of Lords Communications Committee is investigating whether the streaming gian ...
- Curb Tech Giants' Data Power, The Treasury Is Told
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
A Treasury Review, carried out by Stanford University Professor Jason Furman, h ...
- Streaming Is Up, As Is Watching Traditional Channels' Content
Around the Net In MAD London, Sean Hargrave - Wednesday, March 13, 2019
New research suggests that although 30% of television viewing now involves streamin ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Data Portability -- Another Tech Giant GDPR Fail?
London Blog, Sean Hargrave - Wednesday, March 13, 2019
The Treasury is told to tackle tech giants through data portability. Don ...
- Microsoft Executive Joins WPP Board
Mediapsssst, Richard Whitman - Tuesday, March 12, 2019
WPP has added Cindy Rose, CEO of Microsoft UK, to its boa ...
- UK Firms Took 21 Days to Report Data Breaches Before GDPR: Report
Around the Net in Email, Ray Schultz - Tuesday, March 12, 2019
UK firms took 60 days to recognize data breaches, and 21 da ...