- Down With Up: Networks' New Money Trail
On Media, Diane Mermigas - Tuesday, May 13, 2008
The Big 4 broadcast networks' probable loss of substantial upfront ad dolla ...
- MTV Upfront: Parade Of Stars
MediaDailyNews, David Goetzl - Friday, May 9, 2008
MTV Networks returned to its parade-of-stars approach in a festive upfront presentati ...
- Broadcast Upfront Spend May Drop By 14%, Says Analyst
MediaDailyNews, David Goetzl - Friday, May 9, 2008
An influential Wall Street analyst predicts that troubling economic conditions could ha ...
- A&E Gets New Logo, 'Real Life' Drama
MediaDailyNews, Wayne Friedman - Tuesday, April 29, 2008
A&E Network will launch a new brand marketing campaign and three n ...
- Bravo Upfront: Gunn Reigns, More Original Shows
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
A second season of "Tim Gunn's Guide to Style" is set ...
- Bravo's Upfront: Ad Chief Malfa Weighs In
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
It's been a heady week for Susan Malfa. On Tuesday, she to ...
- Upfront Could Underscore Cable Network Gains
On Media, Diane Mermigas - Wednesday, April 16, 2008
With consumers watching more television content on cable and Internet-connected devices, med ...
- Upfront: Discovery Unveils Shows Focused On Danger
MediaDailyNews, Wayne Friedman - Wednesday, April 9, 2008
While many TV networks have gone smaller in their upfront presentations th ...
- Scripps: Upfront Touts New 'GAC Star' On Country Network
MediaDailyNews, David Goetzl - Wednesday, April 9, 2008
In what seemed like only a matter of time, Scripps' Great Americ ...
- Broadcast Network Upfront: Tighter Scatter, Shifting Dollars
On Media, Diane Mermigas - Monday, April 7, 2008
Heading into a perfect storm of declining metrics, the broadcasters' upfront pit ...
- NBC Unveils New Lineup: 'ER' Going, 'Office' Spinoff Coming
MediaDailyNews, David Goetzl - Thursday, April 3, 2008
The final season of "ER" and a spinoff of hit comedy "T ...
- Up Close With Hank: A Look At MTV Networks' Upfront
MediaDailyNews, David Goetzl - Thursday, April 3, 2008
When MTV Networks holds its upfront presentation May 8, it promises ...
- Ratings Jumps: Cable Nets Dream Of Upfront Gold
Around the Net In Media, William Spain - Wednesday, April 2, 2008
Some cable nets are thinking that increased viewership after the writers' strik ...
- Starcom Makes Upfront Deals With HD TV Nets
MediaDailyNews, Wayne Friedman - Wednesday, April 2, 2008
Starcom USA says it has made upfront deals or is in negotiatio ...
- NBC Upfront To Unveil 52-Week Schedule
MediaDailyNews, Wayne Friedman - Wednesday, March 26, 2008
Keeping to its word, NBC will hold a brief upfront programming presentati ...
- Recession + Google = Critical Blow To Broadcasters
On Media, Diane Mermigas - Wednesday, March 26, 2008
The one-two punch of an economic recession and Google steamrolling Madison Aven ...
- Redford Joins Sundance Channel Upfront
Around the Net In Media, William Spain - Friday, March 14, 2008
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- Upfront Realities: Advertisers Want TV, Online, Nets Must Deliver
On Media, Diane Mermigas - Friday, March 7, 2008
Pity the poor advertiser. A crippled economy has arrested consumer spending. Televisi ...
- Consumer: Who's Got the Energy?
Media Magazine, - Thursday, January 31, 2008
I recently heard someone refer to the concept of "the energetic brand ...