- Why The Anti-ROI Bloggers Are Wrong About Video
Video Insider, Matthew Shaw - Monday, February 8, 2010
If you've been paying attention to the big marketing blogs over t ...
- AOL Whisks Another Googler Into Its Fold
Online Media Daily, Gavin O'Malley - Thursday, February 4, 2010
Thanks to CEO Tim Armstrong's prior job history, AOL has successfully stol ...
- John McCain Campaign Gets Social
Online Media Daily, Laurie Sullivan - Thursday, February 4, 2010
Arizona Senator John McCain has launched an online video initiative capitalizing ...
- 5min Shows How-To Succeed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 4, 2010
According to TechCrunch, 5min is dominating the how-to video space. The syndicati ...
- Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Google updated a series of patent filings in January that could sugge ...
- The Skinny On Pool's First Dip: Users Want To Pick Their Own Pre-Roll
Online Media Daily, Joe Mandese - Thursday, February 4, 2010
After 16 months of testing, more than 230,000 hours of analysis a ...
- Trade Group Argues Schools Can't Stream Videos
Online Media Daily, Wendy Davis - Wednesday, February 3, 2010
A trade group that represents educational film producers is complaining that schoo ...
- The PC Will Not Beat the TV For Video Ad Dollars
Online Spin, Dave Morgan - Thursday, February 4, 2010
A lot of people believe that just because a growing number ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Winter Elsewhere, It's Upfront Season At MTV
MediaDailyNews, David Goetzl - Tuesday, February 2, 2010
Could it really have been an upfront event? It did appear ...
- Game On: EA Books Appointment TV
MediaDailyNews, Aaron Baar - Tuesday, February 2, 2010
In the past few weeks, EA Games has booked TV advertising ti ...
- BrightRoll Lights Up With $10M In Financing
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Branded video ad network BrightRoll on Wednesday is expected to announce anoth ...
- Will Online Video's Ad Revenue Ever Surpass Search Advertising's ?
Video Insider, Ashkan Karbasfrooshan - Wednesday, February 3, 2010
Ever since Google launched text ads and adopted the pay-per-click model, sear ...
- Can YouTube Rival Netflix?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 2, 2010
YouTube's first attempt to charge for full-length feature films was no blockbuste ...
- thePlatform Seeks To Stay A Step Ahead Of Video Syndication Scrum With New Publishing System
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
ThePlatform, Comcast's white-label video publishing subsidiary, on Tuesday is expected to unve ...
- Rewriting Apple's History
Video Insider, Philip Leigh - Tuesday, February 2, 2010
As Mark Twain put it, "Very few things happen at the rig ...
- Ad Net Brand.net Spreads Into Video With I Can't Believe It's Not Butter
Online Media Daily, Gavin O'Malley - Monday, February 1, 2010
Brand-focused online ad network Brand.net on Monday is expected to launch i ...
- VAST 2.0 To Bring Order -- But Not The Kind We Might Think
Video Insider, Bryon Evje - Monday, February 1, 2010
The legacy of friction that existed during the first frontier of onli ...