- 'Buying' Audiences
Video Insider, Naomi , Chris Young - Tuesday, March 30, 2010
Thanks to a convergence of technology and consumer habits, both fueled ...
- Five Old-School Beer Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
If you've a hankering for beer commercials from the glory days ...
- Did Brightcove Make Flash An iPad Non-Issue?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 29, 2010
Can Brightcove resolve the discord between Flash-loving publishers and the Flash-hating Appl ...
- Sources: Google, Adobe Getting Friendlier
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 29, 2010
Google now plans to bundle its Chrome browser and OS with Adobe ...
- It's Time For A Content Identification Standard
Video Insider, Ben Weinberger - Monday, March 29, 2010
Look around: it's no longer the Wild West out there. Yesterday's ...
- Report: Google TV Geared To 'Complement' Cable
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 26, 2010
At least outwardly, Google TV is not being positioned as a cab ...
- Study: Video Ads Drive 'Significant Uplift'
Online Media Daily, Gavin O'Malley - Thursday, March 25, 2010
At least in the UK, video and display advertising are effective ...
- Report: CBS.com Forgoes Flash For iPad
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 25, 2010
Newspaper and magazine publishers aren't the only ones finalizing their iPad strategie ...
- The Syndicated Video Black Market
Video Insider, Tod Sacerdoti - Thursday, March 25, 2010
I first heard the phrase "Syndicated Video Economy" while eating lunch wi ...
- More About Optimizing Online Video
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 24, 2010
Kate Mats (short for Matsudaira) steps through ways to use online vide ...
- Green: Film
Marketing: Green, Brad Stewart - Wednesday, March 24, 2010
Indeed, by reducing transport and material costs and modifying licensing restrictions, t ...
- Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2010
The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade associatio ...
- OMMA Global San Francisco Videos Now Available
Online Media Daily, The Editor - Wednesday, March 24, 2010
Couldn't make it to San Francisco last week for OMMA Global? Fe ...
- YouTube Scraps Real-Time Video-Sharing Feature
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 23, 2010
Despite all the Twitter-driven excitement over real-time updates, YouTube is having troub ...
- How To SEO Optimize YouTube Videos
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 23, 2010
Marcus Taylor runs down the top 10 most important steps to optimi ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Google's 'What Sticks' Theory For Vertical Markets
SearchBlog, Laurie Sullivan - Tuesday, March 23, 2010
"We're no more in the real estate business than we are ...
- Time To Revisit Time-Based Metadata And Its Role In Monetization
Video Insider, Matt Berry - Tuesday, March 23, 2010
As you know, delivering on the promise of multiplatform video (TV Everywhe ...
- DoubleClick Lead Architect Launches Search Retargeting Platform
Online Media Daily, Laurie Sullivan - Monday, March 22, 2010
Ad retargeting typically conjures up images of display ads, but one season ...
- Who's The Real Competition For New-Media Content Producers?
Video Insider, Ashkan Karbasfrooshan - Monday, March 22, 2010
If you're reading this, you're probably a big proponent of online vide ...
- Theories Abound About Why Viacom Went After YouTube
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 19, 2010
The long-running court battle between Viacom and Google is heating up aga ...
- Capital One Goes Viral With NCAA Video
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2010
"People consume March Madness in different ways, and we want to me ...
- Jerks vs. Jerks: The Viacom-YouTube Case
The Social Graf, Erik Sass - Friday, March 19, 2010
t's always refreshing when legal proceedings reach the point when all t ...
- 'New York Times' Sees Video Licenses As New Rev Stream
Around the Net In Media, Fern Siegel - Thursday, March 18, 2010
In a deal with Thought Equity Motion, The New York Times ...
- Here Come The Chatroulette Copycats
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 18, 2010
With all the buzz surrounding video chat service Chatroulette, it was inevitab ...
- YouTube, Viacom Set To Unseal Lawsuit Documents
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2010
YouTube and Viacom plan to release previously sealed documents in a copyrig ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Ready For Close-up: Cablers, Studios Push VOD 'Movies' Initiative
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Looking to push cable system VOD usage, the major Hollywood studios a ...
- Source: Gaga's Deal Gives Her A Financial Stake In Polaroid
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
At least 10 brands appear in "
Telephone," Lady Gaga's ra ...
- What's Television's Next Business Model?
Video Insider, Michael Kokernak - Wednesday, March 17, 2010
Despite all these new media opportunities, sometimes it feels like we a ...