- AOL Whisks Another Googler Into Its Fold
Online Media Daily, Gavin O'Malley - Thursday, February 4, 2010
Thanks to CEO Tim Armstrong's prior job history, AOL has successfully stol ...
- John McCain Campaign Gets Social
Online Media Daily, Laurie Sullivan - Thursday, February 4, 2010
Arizona Senator John McCain has launched an online video initiative capitalizing ...
- 5min Shows How-To Succeed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 4, 2010
According to TechCrunch, 5min is dominating the how-to video space. The syndicati ...
- Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Google updated a series of patent filings in January that could sugge ...
- The Skinny On Pool's First Dip: Users Want To Pick Their Own Pre-Roll
Online Media Daily, Joe Mandese - Thursday, February 4, 2010
After 16 months of testing, more than 230,000 hours of analysis a ...
- Trade Group Argues Schools Can't Stream Videos
Online Media Daily, Wendy Davis - Wednesday, February 3, 2010
A trade group that represents educational film producers is complaining that schoo ...
- The PC Will Not Beat the TV For Video Ad Dollars
Online Spin, Dave Morgan - Thursday, February 4, 2010
A lot of people believe that just because a growing number ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Winter Elsewhere, It's Upfront Season At MTV
MediaDailyNews, David Goetzl - Tuesday, February 2, 2010
Could it really have been an upfront event? It did appear ...
- Game On: EA Books Appointment TV
MediaDailyNews, Aaron Baar - Tuesday, February 2, 2010
In the past few weeks, EA Games has booked TV advertising ti ...
- BrightRoll Lights Up With $10M In Financing
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Branded video ad network BrightRoll on Wednesday is expected to announce anoth ...
- Will Online Video's Ad Revenue Ever Surpass Search Advertising's ?
Video Insider, Ashkan Karbasfrooshan - Wednesday, February 3, 2010
Ever since Google launched text ads and adopted the pay-per-click model, sear ...
- Can YouTube Rival Netflix?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 2, 2010
YouTube's first attempt to charge for full-length feature films was no blockbuste ...
- thePlatform Seeks To Stay A Step Ahead Of Video Syndication Scrum With New Publishing System
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
ThePlatform, Comcast's white-label video publishing subsidiary, on Tuesday is expected to unve ...
- Rewriting Apple's History
Video Insider, Philip Leigh - Tuesday, February 2, 2010
As Mark Twain put it, "Very few things happen at the rig ...
- Ad Net Brand.net Spreads Into Video With I Can't Believe It's Not Butter
Online Media Daily, Gavin O'Malley - Monday, February 1, 2010
Brand-focused online ad network Brand.net on Monday is expected to launch i ...
- VAST 2.0 To Bring Order -- But Not The Kind We Might Think
Video Insider, Bryon Evje - Monday, February 1, 2010
The legacy of friction that existed during the first frontier of onli ...
- NBC Partners On Initiative To Measure Cross-Platform Olympics Viewing
Online Media Daily, Gavin O'Malley - Thursday, January 28, 2010
NBC Universal on Thursday announced plans to conduct broad research into consum ...
- Comcast, NBC Play down Web Presence For FCC
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 28, 2010
Comcast, NBC Universal and General Electric filed a merger application/public interest stateme ...
- SEO Tips For Video
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2010
Benjamin Wayne cites a recent Forrester Research study that suggests videos, wh ...
- Green: Video
Marketing: Green, Brad Stewart - Wednesday, January 27, 2010
These less visible, but influential companies are proving that online video ...
- Video Advertising Afterschool Session: Understanding Video Ad Impressions
Online Media Daily, Jayant Kadambi - Wednesday, January 27, 2010
Too often one January's bold predictions ("The Year of Second Life!") beco ...
- Connected Devices Push TV Everywhere Initiatives Forward
Video Insider, Matt Berry - Wednesday, January 27, 2010
Connected devices -- which include smartphones, home entertainment consoles like the Xb ...
- Gabriner Named To Adap.tv Prexy Post
Online Media Daily, Gavin O'Malley - Tuesday, January 26, 2010
Adap.tv, creators of OneSource, a platform to help publishers better monetize the ...
- We Just Can't Boil The Video Ocean
Video Insider, Michael Kokernak - Tuesday, January 26, 2010
I tend to lump video viewership into traditional "offline" and "online" bucket ...
- Brightcove Buys Into TV Everywhere
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 25, 2010
With an eye on TV Everywhere, Brightcove is introducing a new "soluti ...
- AOL Acquires StudioNow, Will Merge It With Seed.com
Online Media Daily, Joe Mandese - Monday, January 25, 2010
In its first major acquisition since being spun off from Time Warne ...
- YuMe Names McLernon To CRO Post
Online Media Daily, Gavin O'Malley - Monday, January 25, 2010
Video ad network YuMe on Monday is expected to announce the additi ...
- 2010: Early Momentum For Paid Video Models
Video Insider, Eric Franchi - Monday, January 25, 2010
With 2010 just beginning, there are several interesting themes emerging within t ...
- Can Neflix Navigate YouTube, iTablet?
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 22, 2010
Will YouTube's efforts to move further into the realm of streaming movi ...