- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Star Search: Burnett's Video Co. Joins Forces With Youtoo
MediaDailyNews, Wayne Friedman - Thursday, September 29, 2011
A new social media/TV network --- in partnership with TV reality produc ...
- Dance To It: Coke Searches For Campaign Star
MediaDailyNews, David Goetzl - Thursday, September 29, 2011
Coke is set to make an amateur dancer the star of ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Schpiel Time With Terrence Kawaja
Raw, Joe Mandese - Friday, September 30, 2011
Luma Partners' Terrence Kawaja loves to do schtick. He's done it ...
- Local Online Video News: Lower Budgets, Better Hair
VidBlog, Steve Smith - Friday, September 30, 2011
We have to hand it to the wide-eyed and fresh kids w ...
- Using The 'Web Series'? Redefining The Push Toward Original Series For Multiple Platforms
Video Insider, Jeremiah McMillan - Friday, September 30, 2011
The Web has exploded as a platform for people to watch a ...
- Zeus Returns To Talk Up His Scion Release Series
Marketing Daily, Karl Greenberg - Thursday, September 29, 2011
The king of gods is back to show off his houses, h ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- Race Heats: Amazon Launches $199 Kindle Fire
Online Media Daily, Mark Walsh - Wednesday, September 28, 2011
Amazon.com officially entered the tablet race Wednesday with the long-awaited launch ...
- Redux Media Teams With AdExcite
Online Media Daily, - Wednesday, September 28, 2011
Redux Media, Canada's independent online advertising network, has signed an exclusive partnersh ...
- Metacafe Launches New 'MEN' Network of Entertainment Verticals
VidBlog, Steve Smith - Thursday, September 29, 2011
Longtime video destination Metacafe is exploring a new model for its curate ...
- How To Target The Most Relevant Online Video Content For Your Brand
Video Insider, Mike Sullivan - Thursday, September 29, 2011
Audiences continue to have an insatiable demand for online video content. ...
- Monitoring Hatred For Netflix's Reed Hastings
Around the Net In Media, Phyllis Fine - Wednesday, September 28, 2011
We caught up with this post from last week, and found ...
- Web's Rise Forces Cable Unbundling
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 28, 2011
Long feared by programmers -- and dreamed of by consumers -- cab ...
- TidalTV Has Deal With Roku For OTT Video Ads
MediaDailyNews, David Goetzl - Tuesday, September 27, 2011
TidalTV, an online video advertising network, is now working with Roku, ...
- YouTube Launches Google AdWords For Video
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
YouTube will launch Google AdWords for video in beta on Wednesday. T ...
- Amazon on Fire, But Is the Multiplex Ready?
VidBlog, Steve Smith - Wednesday, September 28, 2011
With the expected introduction today of Amazon's low-priced color tablet, rumored ...
- It's Deja Vu All Over Again
Video Insider, Alison Provost - Wednesday, September 28, 2011
What's in the future for the video sector? I don't have ...
- Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '7 ...
- Ford Brings Real People To New Sync Web Site
Marketing Daily, Karl Greenberg - Monday, September 26, 2011
Ford is hoping a new website will help people "get" Sync, i ...
- Cat On A Hot Tin Roomba
Show Daily, Joe Mandese - Tuesday, September 27, 2011
Here's the problem for agency creative competing in the new media technolo ...
- TrueBlood Sells DVDS By Digging Deeper
Show Daily, Mark Walsh - Tuesday, September 27, 2011
True Blood's "Dig Deeper" campaign (courtesy BBDO) to promote DVD and Blu-r ...
- Going For Blood (True Story)
Show Daily, Joe Mandese - Tuesday, September 27, 2011
Despite the abysmal trends in the homevideo marketplace (sales have fallen abo ...
- The Revenge of Fred
VidBlog, Steve Smith - Tuesday, September 27, 2011
Judy, he's back! Well, technically, he never went away. Fred, aka Luc ...
- Five Signs Social Video Is Closing The Online Ad Spending Gap
Video Insider, Dan Greenberg - Tuesday, September 27, 2011
We've long heard about the sizable gap -- currently estimated at $ ...
- Netflix Lures Dreamworks From HBO
Around the Net In Media, Phyllis Fine - Monday, September 26, 2011
Dreamworks Animation's films -- which include the likes of "Shrek" -- wi ...
- DVDs Heading For Dinosaur Status Faster Than Ever
Around the Net In Media, Phyllis Fine - Monday, September 26, 2011
It's not just cable TV that's hurting from the likes of onli ...