- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Internet Video Ads Skyrocket, Hulu Runs 1 Billion
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
Some 5.3 billion video ads were viewed in June, 15% more th ...
- Monthly Web Video Sessions Surpass 6 Billion
Online Media Daily, Mark Walsh - Friday, July 15, 2011
Video advertising continued to grow last month in tandem with the expansi ...
- Buy Once, View Anywhere: UltraViolet Ready for Launch
VidBlog, Steve Smith - Monday, July 18, 2011
Go figure. The movie industry may actually get at least a pie ...
- Is Online Video About To Enter An Era Of Exclusivity?
Video Insider, Ashkan Karbasfrooshan - Tuesday, July 19, 2011
Content is a woman, distribution is a man. In the online vid ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- YouTube Still Streamers Paradise
Research Brief, Jack Loechner - Friday, July 15, 2011
According to Nielsen, video streaming is on the rise again in M ...
- Do You Suffer From PBS?
TV Board, Seth Haberman - Friday, July 15, 2011
As marketing, media or advertising professionals, we all suffer from PBS. I ...
- A Young Person's Medium? My Patootie!
VidBlog, Steve Smith - Friday, July 15, 2011
f you look at the usual demographics surrounding video viewing online, y ...
- More On The Success Conundrum At Netflix
Video Insider, Sam Vasisht - Friday, July 15, 2011
This week Netflix's announcement of pricing changes has created a stir ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- Video in the Workplace Needs an IT Hero
VidBlog, Steve Smith - Thursday, July 14, 2011
I have to admit I have a soft spot in my hea ...
- An Antidote To Viral Video Fever
Video Insider, Alison Provost - Thursday, July 14, 2011
You'd think that viral video fever would have run its course ...
- Netflix Raises Prices 60%
Around the Net In Online Marketing, Fern Siegel - Wednesday, July 13, 2011
Netflix will raise its monthly price by 60% for a plan th ...
- Will Consumers Continue Valuing Netflix, Or Will It Become More Like Cable?
TV Watch, Wayne Friedman - Wednesday, July 13, 2011
Netflix will raise its DVD mailing and video streaming package 60% ov ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- Why Should Digital Video Be Any Different From TV?
Video Insider, - Wednesday, July 13, 2011
I've been reading a lot about how the digital video marketplace ...
- Intel, Toshiba Straddle Social Media, Film
Marketing Daily, Aaron Baar - Monday, July 11, 2011
The project will rely on the audience to use its own soci ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Facebook's Future: Apps, Video Will Generate Billions
On Media, Diane Mermigas - Friday, July 8, 2011
Facebook's Skype deal exemplifies new apps and strategic alliances aimed at usi ...
- Sampson Named EVP, Global Sales For Machinima
Online Media Daily, - Tuesday, July 12, 2011
Machinima, a leading video entertainment network for serious gamers named Jay Samps ...
- Cute Puppies Kill
VidBlog, Steve Smith - Tuesday, July 12, 2011
Oh, how typical is this? The winner of Break Media's six-week conte ...
- NBC-Owned Television Stations Could Create Domino Effect
Video Insider, Michael Kokernak - Tuesday, July 12, 2011
This past weekend I was visiting my folks on Cape Cod. Whi ...
- Guy Gets QR Code Tattoo For Ballantine's Scotch
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
A man named Marco has done a video for Ballantine's scotch ...
- GEICO Adds Another Campaign To Its Lineup of Lizards, Cavemen
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
GEICO, which has used cavemen and a talking tropical reptile, is creati ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...