- JWT Launches Web Talk Show with Industry Luminaries
VidBlog, Daisy Whitney - Monday, January 16, 2012
Whatever business you're in, sometimes you need to talk the talk a ...
- Are We Witnessing Hulu Pivot Before Our Eyes?
Video Insider, Ashkan Karbasfrooshan - Monday, January 16, 2012
Hulu forecasts that by 2012 it will generate half its revenues throu ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Ad Support To Increase Share Of Mobile Content Revenues
Mobile Marketing Daily, Steve Smith - Friday, January 13, 2012
By 2015, advertising will account for 29.9% of mobile content revenues, projec ...
- Merrill Lynch Expects 'Mixed' Internet Results, Cites 'Mild Softness' In Brand Advertising
Online Media Daily, Joe Mandese - Friday, January 13, 2012
Citing "at least some mild softness in branded advertising" the equity resear ...
- Verizon Sets 'Unicast' Rollout, Streams VOD To Web, Mobile Devices
Online Media Daily, Laurie Sullivan - Thursday, January 12, 2012
Verizon Digital Media Services plans to make its video on demand Unica ...
- New Yahoo Show Will Prank Pro Athletes
Raw, Mark Walsh - Friday, January 13, 2012
On the heels of announcing the Tom Hanks-produced
“Electric City” animat ...
- Google Reveals YouTube's Long-Term Strategy
SearchBlog, Laurie Sullivan - Friday, January 13, 2012
YouTube is betting big on original content. By 2020, 75% of a ...
- Personalized Videos Can Boost Conversion Rates 30%
VidBlog, Daisy Whitney - Friday, January 13, 2012
The more tailored the ad the better the response, right? In so ...
- 'I Heart NY' - And Trying New Things
Video Insider, Adam Singolda - Friday, January 13, 2012
In early 2011, I put some thoughts into writing about a conce ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...
- Why Can't I Be You - Online Video Vs. TV
Marketing: Entertainment, Doug Chavez - Thursday, January 12, 2012
If our TVs, tablets, laptops and smartphones could talk, I imagine t ...
- VH1 Testing Second Screen Video for Shows, Mobile Apps
VidBlog, Daisy Whitney - Thursday, January 12, 2012
As it aims to expand deeper into social video for its show ...
- Note to CES Attendees: Booth Visits Trump Video Pitches
Video Critique, Larry Dobrow - Thursday, January 12, 2012
As a reporter for an electronics trade pub, I spent several Janua ...
- Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
VidBlog, Daisy Whitney - Wednesday, January 11, 2012
Product videos are increasingly playing a key role in driving consumer purcha ...
- How Online Video Advertising Will Evolve In 2012
Video Insider, Diaz Nesamoney - Wednesday, January 11, 2012
2011 was a breakout year for online video. It grew in bo ...
- Nielsen: TV Proliferates, Mobile Ads OK, If Apps Free
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
The latest Nielsen report says over one-third of U.S. television homes n ...
- Mega Video: Dish Rolls Out 'Hopper'
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
Dish Network unveiled a big-capacity DVR at the Consumer Electronics Show tod ...
- State Farm to Measure Brand Lift of Connected TVs; Latest Deal for Ads in Connected TVs
VidBlog, Daisy Whitney - Tuesday, January 10, 2012
Not content to deliver ads across the Web and mobile phones alon ...
- Con Ed's "The Power of Green" Stars Employees in Simplistic, but Effective, Videos
Video Critique, Larry Dobrow - Tuesday, January 10, 2012
The Missus and I prepared for Hurricane Irene and the Great Fre ...
- Online Video's Manifest Destiny
Video Insider, Rob Manoff - Tuesday, January 10, 2012
The phrase "manifest destiny" spawned from a 19th-century belief that the Unit ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- How Online Video Drives Engagements: Ads, Programming and Promotion
VidBlog, Daisy Whitney - Monday, January 9, 2012
As online video proponents - yes, I assume if you read th ...
- Manufacturing Audience Helps Scale Faster -- But Has Own Pitfalls and Risks
Video Insider, Ashkan Karbasfrooshan - Monday, January 9, 2012
One of the usual objections to content is the challenge of scali ...
- Merrifield Succeeds Speciale As MediaVest Video Chief
MediaDailyNews, Joe Mandese - Friday, January 6, 2012
Christine Merrifield has been promoted to president-video investment and activation at Publici ...
- Cord-Cutting Grows: 22% of Consumers Have or are Considering Ditching Cable
VidBlog, Daisy Whitney - Friday, January 6, 2012
We're cutting the cord and we're not cutting the cord. A ju ...
- A Media-Buying Menu For Online Video
Video Insider, Jason Burke - Friday, January 6, 2012
There are numerous options to help brands reach their video marketing goal ...
- Rethink Cyber Monday: Christmas Day Has Higher Engagement Rates
Online Media Daily, Gavin O'Malley - Wednesday, January 4, 2012
Though Cyber Monday gets all the attention, it might not be t ...
- On the Eve of CES: Connected TVs and Programmer Apps Going Strong, Alternative Viewing Rises
VidBlog, Daisy Whitney - Thursday, January 5, 2012
I'm not going to write about Netflix today. Nope. Not even t ...
- Cathay Pacific Campaign Humanizes Its Employees. Will More Passengers Fly?
Video Critique, Larry Dobrow - Thursday, January 5, 2012
I have no idea what kind of hook airlines can hang the ...