- Autoplay Is Here To Stay: 3 Ways Advertisers Can Refine Their Video Strategy
Online Video Daily, Zohar Dayan - Wednesday, July 8, 2015
With Facebook reportedly serving up more than 4 billion video views ...
- AerServ Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
Real-Time Daily, Tyler Loechner - Wednesday, July 8, 2015
Ad tech platform AerServ is expanding into the world of mobile vide ...
- Meerkat Snuggles Up to Facebook
The Social Graf, Erik Sass - Thursday, July 9, 2015
Meerkat, the adorably named group streaming video app unceremoniously given the bo ...
- Latest Grey Goose Campaign Tastes Desperate
Video Critique, Larry Dobrow - Thursday, July 9, 2015
So while I admired the frankness of Grey Goose's initial branding, ...
- SVOD Numbers Jump, Driven by Netflix And OTT
Video Insider, Daisy Whitney - Thursday, July 9, 2015
Netflix is on a fast track for growth this year, and it ...
- Ad Confidence Dips, Remains Near Historic High, Especially Digital
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2015
The confidence of ad executives -- both advertisers and agencies -- ...
- Chevrolet Scores With 'Real People, Not Actors' Campaign
Out to Launch, Amy Corr - Wednesday, July 8, 2015
Chevrolet launched "Real People, Not Actors," a series of amusing videos th ...
- GE Launches 'Invention Donkey' -- Mini Animal That Grants Invention Wishes
Out to Launch, Amy Corr - Wednesday, July 8, 2015
Small ideas can turn into something big -- just like GE's "Inventi ...
- Schick/Skintimate Partners With 'Pitch Perfect 2' For 'Ready, Shave, Shine'
Out to Launch, Amy Corr - Wednesday, July 8, 2015
How did I miss this video when "Pitch Perfect 2" premiered? Th ...
- Facebook Lets You Float Videos
The Social Graf, Erik Sass - Wednesday, July 8, 2015
People with short attention spans everywhere, rejoice! Facebook is tweaking the interfa ...
- Dead's Last Gigs Streamed Live On Multiplatforms
TV Everywhere, J. Max Robins - Wednesday, July 8, 2015
The Grateful Dead's historic "Fare Thee Well" extravaganzas cemented the band's lega ...
- Forman Joins YuMe's Board As Weiden, Li Resign
Real-Time Daily, Tyler Loechner - Monday, July 6, 2015
Craig Forman has joined video ad tech firm YuMe's board of director ...
- Facebook Unveils Ad-Supported Additional Video Suggestions
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
Facebook has unveiled plans for a "suggested videos" feature. When users t ...
- TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan
MediaDailyNews, Joe Mandese - Thursday, July 2, 2015
As Nielsen prepares to make the biggest changes to its national ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
Mobile Insider, Steve Smith - Thursday, July 2, 2015
An early example of branded live streaming from Bolthouse Farms tells ...
- NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan
Out to Launch, Amy Corr - Wednesday, July 1, 2015
Sprint debuted an "All-In" pricing plan that offers consumers a smartphone wi ...
- Facebook Introduces Ads in Suggested Videos
The Social Graf, Erik Sass - Thursday, July 2, 2015
Facebook is building a video empire but many publishers have been wonderi ...
- Buffalo Wild Wings And TGI Fridays Debut New Campaigns For Sports And Appetizer Fans
Video Critique, Larry Dobrow - Thursday, July 2, 2015
It turns out that Buffalo Wild Wings isn't content to be perceiv ...
- How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion?
TV Watch, Wayne Friedman - Wednesday, July 1, 2015
More variations on a commercial theme for digital video consumers to conside ...
- ROI On Video Rises -- Targeting Aids Performance
Video Insider, Daisy Whitney - Wednesday, July 1, 2015
Agencies are enjoying the results they're getting with their online video ...