- WBD To Launch 'CNN Max' Streaming News Service, To Replace CNN Originals
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
CNN Max, which starts Sept. 7, will be a testing ground ...
- WBD To Launch Free, 24/7 'CNN Max' Livestream And On-Demand Hub
MediaDailyNews, Karlene Lukovitz - Thursday, August 24, 2023
The new hub, free for all Max subscribers, replaces and expands ...
- Legacy Media Stocks Continue Declines, As CTV, Streamers Rally
Television News Daily, Wayne Friedman - Monday, August 21, 2023
Year-over-year reading of legacy-based media companies' stock prices shows continued declines, whi ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Television News Daily, Wayne Friedman - Wednesday, August 16, 2023
In consumer demand for programming on all networks/platforms, the bulk of conte ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Forget Streaming 'Churn' - Worry About Subscriber Burn
TV Watch, Wayne Friedman - Wednesday, August 9, 2023
Some established streamers are seeing quarterly or monthly declines. AMC recently sa ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...
- Warner Bros. Discovery Teases Live Sports, News For Max, Reveals Timing of RSNs Exit
Digital News Daily, Karlene Lukovitz - Friday, August 4, 2023
Max is now fully capable of delivering live programming, and WBD wi ...
- Warner Bros. Discovery Q2: Ad Revenue Declines, D2C Tracking Profitability
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
Warner Bros. Discovery's global ad revenues for Q2 are down 13% ...
- WBD: Higher Upfront Volume, Zero Price Gains
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
"Our volume is up and our price levels are consistent with t ...
- Warner Bros. Discovery Narrows Streaming Loss Despite Sub Loss, Ups Overall Savings Target To $5B
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
The streaming unit achieved profitable EBITDA for the first half, despite ...
- Warner Bros. Discovery Restructures Ad Sales Into Agency-Dedicated Teams
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Warner Bros. Discovery is restructuring its ad sales organization to create tea ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
MediaDailyNews, Wayne Friedman - Sunday, July 30, 2023
"Barbie" had one of the strongest second weekends for any theatrical mov ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Is 'Barbie' The New 'Star Wars'?
TVBlog, Adam Buckman - Tuesday, July 25, 2023
Does "Barbie" have the right stuff to catapult into the "Star War ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
TV Watch, Wayne Friedman - Friday, July 21, 2023
Consumers keep pushing to make streaming cutbacks. But streaming platform owners m ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- Peacock Raises Prices For The First Time Since 2020 Launch
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
Peacock is raising its prices for all its options. The Peacock Premi ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- The Strange Case Of TCM
TVBlog, Adam Buckman - Friday, July 7, 2023
Everybody went nuts when Warner Bros. Discovery attempted to make changes ...
- Warner Bros. Discovery's 'Barbie' Movie Gets Boost From HGTV 'Barbie Dreamhouse'
TVBlog, Adam Buckman - Thursday, July 6, 2023
Warner Bros. Discovery is bringing in the home renovators of HGTV ...
- All Live TV News On Streaming? I Feel The Earth Move Under My Feet
TV Watch, Wayne Friedman - Wednesday, July 5, 2023
If Warner Bros. Discovery puts all live CNN on streamer Max a ...
- RSNs: Going Local -- Under A National TV/Video Roof?
TV Watch, Wayne Friedman - Monday, July 3, 2023
In sports TV, as well as all media business, there are hav ...
- Warner Bros. Discovery Hatching Plans To Add Live CNN To Max
Digital News Daily, Karlene Lukovitz - Thursday, June 29, 2023
WBD folded CNN+, but is looking for ways to integrate live C ...
- TCM Tap Dance: Programming Director Reinstated, High-Profile Directors To Take Active Role
Digital News Daily, Karlene Lukovitz - Thursday, June 29, 2023
TCM will now report directly to the co-heads of Warner Bros Moti ...
- CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Television News Daily, Wayne Friedman - Friday, June 23, 2023
A slowdown in streaming platform advertising has amounted to a 20% dr ...
- WBD In Talks To License HBO Originals To Netflix: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
To drive new revenue, WBD may open its content to its maj ...
- TCM Fans Backlash, Zaslav Powwows With Spielberg, Scorsese, Anderson
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
Following news of TCM's restructuring the famed directors issued a statement underscori ...