- Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Google on Thursday took its Brand Lift metrics mobile and expanded featur ...
- Surely You Jest? Zefr Looks At The Value of Users' Parody Ads
VidBlog, P.J. Bednarski - Friday, June 5, 2015
As YouTube let users vote on their favorite ads, Zefr, which spen ...
- Honda Is No Red Bull
Around the Net in Video, P.J. Bednarski - Thursday, June 4, 2015
Last year, Honda altered its budget for cable-TV advertising by developing programming f ...
- Round Up Of Some Significant Videos From May
Around the Net in Video, P.J. Bednarski - Wednesday, June 3, 2015
Good stuff: Delta's safety video, McDonald's rap video and a viral vid ...
- Kobe Vs. Messi Selfie Themselves Into YouTube's No. 1 Video Of The Decade
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2015
Video content drives searches, leads and views, which can help a bra ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 3, 2015
Beats by Dr. Dre released a commercial featuring NBA star Lebron Jam ...
- The Shows Tweeted Most Often, As Told By Nielsen
VidBlog, P.J. Bednarski - Wednesday, June 3, 2015
Buzz means a lot and tweeting is the official form of bu ...
- Subway Tie-In With New Disney Pixar Flick Includes Celebrity-Voiced Animated TV Spot
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2015
The 30-second ad, co-created by Pixar and MMB, features custom animation a ...
- YouTube Is 'Mobile, Mobile, Mobile'
MoBlog, Erik Sass - Tuesday, June 2, 2015
YouTube's strategy over the next 10 years will focus overwhelmingly on mobi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 2, 2015
Geico's 30 second ads continue to be a hit on YouTube ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, June 1, 2015
Google comfortably topped the leaderboard throughout the weekend while Pampers returned ...