- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 31, 2017
On Wednesday (3/29), HBO uploaded a YouTube trailer for Season 4 ...
- What Do You Know? How Users Translate Video
VidBlog, P.J. Bednarski - Friday, March 31, 2017
Netflix has
expanded around the world except China and some oth ...
- YouTube Boycott Nets Broadcasters A Million Pounds Extra Per Week
Around the Net In MAD London, Sean Hargrave - Thursday, March 30, 2017
The Google boycott over brand safety is apparently having a very benefici ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Facing backlash and boycotts by marketers over ads appearing next to extremi ...
- Irony Alert! Google Boycott Bites As Video Safety Improves
London Blog, Sean Hargrave - Thursday, March 30, 2017
In the ultimate irony, Google is called out and boycotted at t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, March 30, 2017
On Monday (2/13), BMW published a YouTube video for BMW 5 Serie ...
- Publishers Look To Profit From Platforms' Content Woes
The Daily Blog, Erik Sass - Thursday, March 30, 2017
Big brand advertisers don't like to have their messages appear next ...
- As April Fools' Day Nears, Recalling When Hoaxes Were Fun
VidBlog, P.J. Bednarski - Thursday, March 30, 2017
It used to be April Fools' Day was a special day th ...
- Advertisers Hold London Talks With Google
Around the Net In MAD London, Sean Hargrave - Wednesday, March 29, 2017
ISBA, the voice of British advertisers, has led a delegation of twen ...
- YouTube Walks A Tightrope
Programmatic Insider, John Motavalli - Wednesday, March 29, 2017
I spent serious time trolling YouTube, without an ad blocker, to te ...
- What Role Does Programmatic Media Play In Brand Safety?
RTBlog, Tobi Elkin - Wednesday, March 29, 2017
With the issue of brand safety front and center amid advertiser concer ...
- TV Marketers' YouTube Quandary: Impossibly Instant Media Buys
TV Watch, Wayne Friedman - Wednesday, March 29, 2017
Google needs to act even more like TV as it approaches t ...
- Murdoch Wins First Round Vs Google -- But Could Ad Blocking Make It A Pyrrhic Victory?
London Blog, Sean Hargrave - Tuesday, March 28, 2017
The newspaper charge against Google has worked as brands queue up ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 28, 2017
From Sunday to Monday, Red Bull saw a 6% increase in Digit ...
- New YouTube Headache: Fake, Sick Kids Cartoons
VidBlog, P.J. Bednarski - Tuesday, March 28, 2017
YouTube is in crisis mode with advertisers concerned about inappropriate content. No ...
- 'Furious' Boris Johnson Calls Internet Companies' Slow Reaction To Extremism 'Disgusting'
Around the Net In MAD London, Sean Hargrave - Monday, March 27, 2017
Foreign Secretary Boris Johnson has attacked Google and other leading online publishe ...
- Could Google's Woes Spare TV A 7% Revenue Nosedive?
London Blog, Sean Hargrave - Monday, March 27, 2017
Zenith's forecast figures for television are a dire warning for the indust ...
- Google Advertisers Already Have Tools To Block Ads From Extremist Content
MAD, Laurie Sullivan - Friday, March 24, 2017
Several advertising execs with hands-on experience creating and scheduling campaigns say eve ...
- ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
MediaDailyNews, Joe Mandese - Friday, March 24, 2017
In an ironic twist for a company whose corporate motto is " ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, March 27, 2017
From Saturday to Sunday, the NBA saw a 5.6% increase in Digit ...
- Digital Video, Trad TV Play The Scarcity Game
TV Watch, Wayne Friedman - Monday, March 27, 2017
Concerns overall about digital media -- including fraud and viewability -- we ...
- Take Down Extremist Videos Sooner, Boris Johnson's Pleas
Around the Net In MAD London, Sean Hargrave - Friday, March 24, 2017
Boris Johnson has urged social media companies to take down hate vide ...
- Google Ads Showing On Questionable Content? Don't Forget To Blame The Marketer
Search & Performance Marketing Daily, Jonathan Kagan - Friday, March 24, 2017
Google transparency at the interest or category level is weak, but advertise ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 24, 2017
Apple's 'Say it With Stickers' campaign for iPhone 7 has been buildi ...
- Coca-Cola Ditches YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, March 23, 2017
Coca-Cola is ditching its weekly UK YouTube shows in favour of ...
- Google Boycott Spreads To US Via Johnson & Johnson, Verizon And AT&T
Around the Net In MAD London, Sean Hargrave - Thursday, March 23, 2017
Three major US brands have joined the growing list of advertisers ...
- Verizon, AT&T Suspend Ads From Google Over Offensive Videos
Around the Net in Real-Time, Tobi Elkin - Thursday, March 23, 2017
Verizon Communications and AT&T said on Wednesday that they've stopped digital advertisi ...
- Marketers Leverage Google Controversy To Extract Changes
Around the Net in Real-Time, Tobi Elkin - Thursday, March 23, 2017
Marketers that have suspended advertising with Google over concerns about offensive conte ...
- Google Woes Continue To Mount As Brands Suspend Non-Search Advertising
RTBlog, Tobi Elkin - Thursday, March 23, 2017
Google's woes continue to mount as AT&T and Verizon join a growi ...
- All Hail To Big Advertisers And Their Empty Gestures
VidBlog, P.J. Bednarski - Thursday, March 23, 2017
YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertise ...