Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business. Read the whole story

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of popular shows such as Peacock's … Read the whole story

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - … Read the whole story

Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year. Read the whole story

Comcast/NBCU is considering starting up a sports network as a supplemental platform for sports programming that originates on its Peacock streaming platform. Read the whole story