by Wayne Friedman
Media agency TargetCast tcm says the four networks' average cost for a 30-second commercial was $80,495 in the third quarter -- down 2% versus … Read the whole story
by Karlene Lukovitz
The new "Let Go" spot for the Italian wine, filmed in Rome, depicts a stylish young Italian woman holding a large bunch of golden … Read the whole story
by David Goetzl
LIN TV CEO Vincent Sadusky joined the chorus of station-group executives suggesting that prices for syndicated programming may have reached an apex. Instead, replacing … Read the whole story
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by Joe Mandese
Social media may have reached critical mass as a consumer medium, but its role as a mass advertising medium is still emerging. But if … Read the whole story
by Karl Greenberg
The spots look like they were shot in the duo's own living room with web cams, albeit with a much more scintillating color palette … Read the whole story
by Wayne Friedman
In contrast to other new premium TV sites started recently, MidCenturyTV.com has launched with seemingly little conflict with the major TV networks and studios. … Read the whole story
by David Goetzl
As it moves toward an IPO, Nielsen has added three years to CEO David Calhoun's contract. In the process, Calhoun gets a hefty signing … Read the whole story
by Wayne Friedman
Though new data suggests consumers are slowly abandoning pay TV services, one study says the vast majority intend to maintain traditional subscriptions with cable, … Read the whole story
by Gavin O'Malley
In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad … Read the whole story
by Aaron Baar
The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story
by David Goetzl
The Ion network, with no unscripted programming in the schedule yet, has hired a top programming executive steeped in the nonfiction genre. Former chief … Read the whole story
by David Goetzl
At least 10 months out, Fox has begun plugging what it hopes will be another successful sing-off. The network started airing 10-second teasers for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft, were you listening or did I just nail your intention to integrate Internet services into Xbox 360 through the Bing search engine and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox is following in the footsteps of ABC -- but not from a position it necessarily likes. Fox is offering online inventory -- on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Only 1% of consumers report they have canceled subscription TV/Video services because they are accessing content instead on the Internet. According to the 2010 … Read the whole story