TVBlog
by David Goetzl
The remarkable John Slattery, who plays Sterling, sat for an interview with Piers Morgan at Advertising Age's Media Evolved conference, opining on topics from how long the series will go, … Read the whole story
by Wayne Friedman
Dish Network says it is now the first pay TV service to provide full "TV Everywhere" service -- all its channels and programming -- … Read the whole story
by Wayne Friedman
Despite across-the-board declines in TV broadcast ratings, local TV news is more valuable in drawing viewers' advertising attention than other programming. Read the whole story
by Karl Greenberg
The campaign for PediaCare, which was developed by Portland, Maine-based Via Group, includes TV spots with a hand-held camera feel intended to evoke home … Read the whole story
by Wayne Friedman
What type of holiday TV ads work this time of year? Real-life people -- not cartoon characters -- are remembered the most. Marketers take … Read the whole story
by David Goetzl
A pair of stations in markets where Nielsen ratings are generated, in part, from diaries has begun receiving Rentrak's ratings system, based on set-top-box … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's already December -- yet more companies are still announcing their opposition to Comcast's takeover of NBC Universal. It's weird that almost exactly a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
From the no-surprise department: Sony has cut prices for its newfangled Google TV units, up to a massive 25% off certain models. This is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The jury is still out on Hulu Plus and even on Apple's 99-cent episode rentals, but a new study by Ipsos finds that the … Read the whole story
COMMENTARY
by Michael Kokernak
Lately we have seen announcements regarding new OTT ("over the top") box launches, like Roku and Boxee. Netflix has done a masterful job of … Read the whole story