by Wayne Friedman
A majority of Americans say they ignore Internet ads -- far more than television, radio and newspaper ads. Some 63% of consumers say they … Read the whole story
by Karl Greenberg
The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes called "Porsche: Decoded." The vignettes, running in the show's advertising pods and online, … Read the whole story
by Wayne Friedman
Barry Diller is shifting his role at his IAC/Interactive Corp., making some stock and asset transactions, and most importantly, removing one of the thorns … Read the whole story
by David Goetzl
It may be a while and take some serious money before Discovery Communications makes its networks available via a TV Everywhere-type model. All agreements … Read the whole story
by David Goetzl
Cord-cutting apparently isn't having much of an impact at DirecTV. But the satellite operator is looking beyond the TV to be responsive to customer … Read the whole story
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by Wayne Friedman
Viewer engagement is still an important tool for many TV marketers -- and this season they might want to look to the new TV … Read the whole story
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by David Goetzl
Nexstar Broadcasting, an industry icebreaker in creating the retrans consent revenues, had 18 retrans deals up for renewal this year. It has also made … Read the whole story
by Wayne Friedman
Getting a glimpse into what Oprah Winfrey has in mind for her new OWN network comes from its initial marketing campaign: It's about personal … Read the whole story
by Laurie Sullivan
The logical next step for video will become socially targeting real-time ads online. And at least a couple of companies are working to make … Read the whole story
by David Goetzl
David Berson, a widely respected executive who has had a long tenure at ESPN, will move to CBS in a role that focuses on … Read the whole story
by Fern Siegel
The Economist is savvy about business alliances. Among its latest brand extensions, it is teaming with PBS "NewsHour" to launch "The Economist Film Project," … Read the whole story
by David Goetzl
Ben Sherwood, who worked at NBC "Nightly News" before rejoining ABC in 2004, has been named president of ABC News, replacing David Westin. He … Read the whole story
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by David Goetzl
Leading up to the second-season premiere, TV Land will offer a behind-the-scenes special of breakout comedy "Hot in Cleveland," recounting some of the comedic … Read the whole story
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by Wayne Friedman
As expected, Viacom is appealing a June court decision that went in favor of Google's YouTube service concerning Viacom's $1 billion 2007 copyright suit … Read the whole story
by Wayne Friedman
Moving away from some reruns and lackluster programming, all four major broadcast networks showed improvement on Sunday. NBC posted the best results again, getting … Read the whole story
by David Goetzl
House Party, an experiential marketing company whose name is its expertise, staged a series of house parties for the G4 network last weekend to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's December, and you're asking the obvious question: Where is my family-friendly TV entertainment? Sure, you could go to the likes of Hallmark Channel, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happens to old pay-TV channel bread-and-butter programming that runs on HBO and Showtime in the digital age? Not much in the near term. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Imagine if a cable network group -- Viacom, Discovery, or even an NBC Universal (that is, the company it is today in 2010) -- … Read the whole story