TVBlog
With complex algorithms for calculating ROI and brainstorming about multiplatforms and multiple touch points, Fox's Jon Nesvig says research has partly trumped relationships, but handshakes are still key. Read the whole story
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
Big TV advertisers have called on television networks to stop their practice of superimposing logos and promos around the borders of the television screen … Read the whole story
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketing Daily that the use of visual icons makes more sense nowadays, given … Read the whole story
"The Closer," a series frequently cited as an example of cable TV's original programming success, will conclude a seven-year run next year. TNT said … Read the whole story
The days of top college basketball teams avoiding tough competition early in the season are ending. The NCAA is helping, but ESPN's cash may … Read the whole story
Comedy Central has a new logo -- which may seem tangentially to put YouTube on notice. There's a small "c" which is encircled by … Read the whole story
Moving closer to the world of Hulu and other premium TV sites, YouTube has extended is video uploads beyond its current 15-minute limit. The … Read the whole story
The Hub, a network targeting kids 6 to 11 and their families, will form an advisory board to help it better develop educational and … Read the whole story
Nielsen Thursday notified clients that it will restate ratings for nine TV stations in four of its metered markets due to a problem with … Read the whole story
Is there too much sex in advertising? That's somewhat true for a majority of Americans. But another 40% find themselves shrugging their shoulders at … Read the whole story
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Advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character. However, recent … Read the whole story
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How much would you pay for say, the 2010-2011 season-ending May episode of "Grey's Anatomy" -- in January? That is, right now. Well, we … Read the whole story
- COMMENTARY
Terriers"? I had no idea it was a buddy detective series on FX. I thought it was about -- well, gnarling dogs. Indeed, I … Read the whole story
