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by Laurie Sullivan
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
by Joe Mandese
Big TV advertisers have called on television networks to stop their practice of superimposing logos and promos around the borders of the television screen … Read the whole story
by Karl Greenberg
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketing Daily that the use of visual icons makes more sense nowadays, given … Read the whole story
by Laurie Sullivan
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
by David Goetzl
"The Closer," a series frequently cited as an example of cable TV's original programming success, will conclude a seven-year run next year. TNT said … Read the whole story
by David Goetzl
The days of top college basketball teams avoiding tough competition early in the season are ending. The NCAA is helping, but ESPN's cash may … Read the whole story
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by David Goetzl
ESPN has acquired the bulk of intellectual property rights held by PVI Virtual Media Services from Cablevision. PVI made its mark by developing the … Read the whole story
by Wayne Friedman
Comedy Central has a new logo -- which may seem tangentially to put YouTube on notice. There's a small "c" which is encircled by … Read the whole story
by Wayne Friedman
Moving closer to the world of Hulu and other premium TV sites, YouTube has extended is video uploads beyond its current 15-minute limit. The … Read the whole story
by David Goetzl
The Hub, a network targeting kids 6 to 11 and their families, will form an advisory board to help it better develop educational and … Read the whole story
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by Joe Mandese
Nielsen Thursday notified clients that it will restate ratings for nine TV stations in four of its metered markets due to a problem with … Read the whole story
by Wayne Friedman
Is there too much sex in advertising? That's somewhat true for a majority of Americans. But another 40% find themselves shrugging their shoulders at … Read the whole story
by David Goetzl
With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. … Read the whole story
by Wayne Friedman
As the season winds down, NFL football ratings winds up -- and NBC gets a windfall. The Eages-Cowboys game netted NBC a 6.9 rating, … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
A Canadian TV campaign from January touted the miracle health benefits broccoli has to offer. The company behind the campaign, however, might surprise you. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"The Closer" and "The Biggest Loser" are closing and losing -- respectively. Kyra Sedgwick is leaving, ending the longtime TNT drama; fitness trainer Jillian … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character. However, recent … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How much would you pay for say, the 2010-2011 season-ending May episode of "Grey's Anatomy" -- in January? That is, right now. Well, we … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Terriers"? I had no idea it was a buddy detective series on FX. I thought it was about -- well, gnarling dogs. Indeed, I … Read the whole story