TVBlog
by David Goetzl
Who says all the breakthrough ideas come from Madison Avenue? Consider the creative gambit out of Stanville, Kentucky, population 500, from an enterprising lawyer. He's using 3D TV spots to … Read the whole story
by Wayne Friedman
Television time-shifted viewing is growing this season -- for almost all shows. Brad Adgate, senior vice president and corporate media director for Horizon Media, … Read the whole story
by Aaron Baar
"Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and … Read the whole story
by David Goetzl
Cablevision, which spent years building its lucrative footprint in the New York area, is now operating in the Rockies. The company has completed its … Read the whole story
by Laurie Sullivan
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
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by David Goetzl
Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, an advocate for cable operators' boosting ad sales and a leader in the … Read the whole story
by Wayne Friedman
TV shows with a sudden rise in viewership are rare these days: NBC now has one of those in "The Sing-Off." The second-year limited … Read the whole story
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by David Goetzl
ESPN has acquired the bulk of intellectual property rights held by PVI Virtual Media Services from Cablevision. PVI made its mark by developing the … Read the whole story
by David Goetzl
With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. … Read the whole story
by Wayne Friedman
As the season winds down, NFL football ratings winds up -- and NBC gets a windfall. The Eages-Cowboys game netted NBC a 6.9 rating, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Though Internet and mobile platforms seem to garner more concerns over privacy, TV, for all its laid-back, lean-back media profile, still makes the average … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
A Canadian TV campaign from January touted the miracle health benefits broccoli has to offer. The company behind the campaign, however, might surprise you. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"The Closer" and "The Biggest Loser" are closing and losing -- respectively. Kyra Sedgwick is leaving, ending the longtime TNT drama; fitness trainer Jillian … Read the whole story