TVBlog
by David Goetzl
Broadcast television -- the most at risk because of its reliance on ad money -- continues to attract high-spending marketers even as ratings drop. Read the whole story
by David Goetzl
Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials … Read the whole story
by Aaron Baar
"So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being … Read the whole story
by David Goetzl
On the backs of shows such as "Jersey Shore" and "Teen Mom," MTV said it will end 2010 with 16% higher ratings in its … Read the whole story
by David Goetzl
A solid majority of U.S. homes now have an HD set, which is up from just 12% five years ago. The Leichtman Research Group … Read the whole story
by Tanya Gazdik
The Wal-Mart spot, featuring Procter & Gamble's Operationfamilyconnect.com promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points … Read the whole story
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by Mark Walsh
Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded, according … Read the whole story
by Karl Greenberg
American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled … Read the whole story
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by David Goetzl
Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the … Read the whole story
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by Gavin O'Malley
Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an … Read the whole story
COMMENTARY
by David Goetzl
Best Buy has indicated that sales of 3D TVs aren't exactly moving at warp speed. Will Toshiba change things with its new model that … Read the whole story
COMMENTARY
by The Riff
10, 9, 8, 7, 6, 5, 4, 3, 2, 1, O. Actually, that is an O, not a zero. Get it? Yep, it's the … Read the whole story