by Wayne Friedman
A new campaign pushing the glitzy new TV technologies is being targeted to consumers -- courtesy of the National Association of Broadcasters -- with … Read the whole story
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by Joe Mandese
The launch of Conan O'Brien's "Conan" on TBS may not have soared to the top of Nielsen's ratings charts, but it took the No. … Read the whole story
by Wayne Friedman
Looking to create the commercial mojo that rival Coca-Cola has on "American Idol," Pepsi has signed up a major marketing/promotional deal as an official … Read the whole story
by Tanya Gazdik
"Wonder-full" garnered an Ace Score of 736 out of a possible 950, scoring a 759 in watchability and 677 in persuasion. The Samsung ad … Read the whole story
by Wayne Friedman
While some reports continue to predict uneven results for the sale of 3D TVs, global overall production of TV sets will continue to climb. … Read the whole story
by David Goetzl
The NHL might well move its annual Winter Classic to prime time permanently. On Saturday, the yearly outdoor event on New Year's Day drew … Read the whole story
by David Goetzl
The phenomenal "SpongeBob SquarePants" isn't going under; in fact, the wonderfully wacky show promises to be around for years to come. Nickelodeon, which launched … Read the whole story
by Karlene Lukovitz
The product's campaign, which will span TV, print and online advertising, in-store and consumer promotions and public relations, is tag-lined: "If you like peanut … Read the whole story
by David Goetzl
Oberon Media, which distributes casual games to mobile, online and iTV outlets, has a deal to license rights to the game to TV set … Read the whole story
by Aaron Baar
"What we've seen is a large array of content become available for connected television," Ross Rubin, director of industry analysis at NPD, tells Marketing … Read the whole story
by Wayne Friedman
As expected, OWN, the new Oprah Winfrey cable network, launched with modest ratings over the weekend. Preliminary Nielsen numbers show that during prime time … Read the whole story
COMMENTARY
by Janet Driscoll Miller
For Christmas I decided to treat my husband, also a search marketer, to a Logitech Revue with Google TV. Honestly, my curiosity as a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV producers keep trying to create something new, from the old. "WWE Tough Enough," which was taken off the air by MTV back in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There are more tech stories than any mere mortal critic (and we are very mortal) can track coming out of the upcoming digital orgy … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Goodbye, black box, and thank you. You've served us well these past 25 years. But we're done playing the couch potato and watching just … Read the whole story
COMMENTARY
by Fern Siegel
The upcoming royal nuptials of Prince William and Kate Middleton scream from every celebrity tabloid. Why all the hullaballoo? Did we learn nothing from … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Fair warning: reviewing Google TV in its entirety may take a few posts over the next few weeks. It is the kind of technology … Read the whole story