by Wayne Friedman
Television is still the dominant way Americans get their news -- but the Internet continues to gain ground. Sixty-six percent of Americans say TV … Read the whole story
by Wayne Friedman
A new campaign pushing the glitzy new TV technologies is being targeted to consumers -- courtesy of the National Association of Broadcasters -- with … Read the whole story
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by Gavin O'Malley
Before the end of the year, Comcast on Monday said it plans to offer in-home streaming of live TV, as well as access to … Read the whole story
by Wayne Friedman
Comcast says it plans to offer live television programming on iPads and other computer tablets later this year. For the iPad alone, Comcast says … Read the whole story
by Wayne Friedman
Looking to create the commercial mojo that rival Coca-Cola has on "American Idol," Pepsi has signed up a major marketing/promotional deal as an official … Read the whole story
by Wayne Friedman, Erik Sass
Mobile Content Venture, a new joint venture created by 12 broadcast groups, is joining forces with MobiTV to develop a national mobile platform for … Read the whole story
by Tanya Gazdik
"Wonder-full" garnered an Ace Score of 736 out of a possible 950, scoring a 759 in watchability and 677 in persuasion. The Samsung ad … Read the whole story
by David Goetzl
TV Land will look to enhance hit "Hot in Cleveland" through a link with an ABC soap, while the network launches a second original … Read the whole story
by David Goetzl
Unbowed by suggestions that adoption of 3D TV is middling, ESPN is expanding its 3D network to 24 hours a day. That gives it … Read the whole story
by Karlene Lukovitz
The product's campaign, which will span TV, print and online advertising, in-store and consumer promotions and public relations, is tag-lined: "If you like peanut … Read the whole story
by David Goetzl
Oberon Media, which distributes casual games to mobile, online and iTV outlets, has a deal to license rights to the game to TV set … Read the whole story
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by Joe Mandese
The Advertising Research Foundation Tuesday tapped another long-time media research executive to head up its global expansion strategy, signaling an emphasis on media vs. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just one move of your TV-enabled thumb, index, or pinkie is what TV entrepreneurs big and small are really looking for. Read the whole story
COMMENTARY
by Janet Driscoll Miller
For Christmas I decided to treat my husband, also a search marketer, to a Logitech Revue with Google TV. Honestly, my curiosity as a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV producers keep trying to create something new, from the old. "WWE Tough Enough," which was taken off the air by MTV back in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There are more tech stories than any mere mortal critic (and we are very mortal) can track coming out of the upcoming digital orgy … Read the whole story